Frohnmayer joins South Umpqua Bank board.

EUGENE, Ore.--(BUSINESS WIRE)--Aug. 29, 1996--Dave Frohnmayer, president of the University of Oregon, is the newest member of the South Umpqua Bank board of directors.

The Roseburg-based bank was founded in 1953 and recently expanded into Lane County. Frohnmayer is a former Oregon Attorney General and served as dean of the University of Oregon Law School.

"South Umpqua's plans for growth are very innovative and, at the same time, very responsible," Frohnmayer said. "I like helping to build things of value and being involved in positive change."

Frohnmayer indicated he was impressed with the bank's operating philosophy. "South Umpqua Bank's one-of-a-kind retail banking strategy has begun to capture the attention of the nation's banking industry," he said. "I'm looking forward to the opportunity to be involved with an organization that faces challenges with decisive action."

Using an innovative retail strategy, South Umpqua Bank encourages customers to "come in and browse" among the bank's financial products, which are merchandised through tactile displays, video and television displays, and daily specials.

South Umpqua Bank moved beyond its Douglas County roots to Lane County earlier this year when it purchased a $1.45 million building in downtown Eugene. South Umpqua expects to build four neighborhood banks in the greater Eugene/Springfield area within the next 18 months. Each bank will offer customers multiple service options, from automated banking to personal, one-on-one attention.

- Please use file photo or contact Cawood Communications for a photo. -

CONTACT: South Umpqua Bank

Ray Davis, 541/440-3909

or

Cawood Communications

Liz Cawood, 541/484-7052