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FrogTrader Inc. Changes Name to Trade Up Commerce Inc.; Company's Wholly Owned Subsidiary Renamed Callaway Golf Pre-Owned.


Business Editors

AUSTIN, Texas--(BUSINESS WIRE)--Aug. 26, 2003

FrogTrader Inc., a leader in e-commerce and retail logistics, has changed its name to Trade Up Commerce Inc. In addition, Tadpole tadpole, larval, aquatic stage of any of the amphibian animals. After hatching from the egg, the tadpole, sometimes called a polliwog, is gill-breathing and legless and propels itself by means of a tail.  Golf Corp., FrogTrader's wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, has been renamed Callaway Golf Pre-Owned.

"The names Trade Up Commerce and Callaway Golf Pre-Owned more closely identify us with our core businesses," said David Schofman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Trade Up Commerce.

Through its Callaway Golf Pre-Owned subsidiary, Trade Up Commerce operates two first-of-their-kind retail sales programs in partnership with Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories.  (NYSE NYSE

See: New York Stock Exchange
: ELY): Callawaygolfpreowned.com and Callaway Golf's Trade In! Trade Up!(TM) program.

Callawaygolfpreowned.com offers golfers the largest selection of Callaway Golf equipment in the world at attractive pre-owned prices. All equipment offered on the site is Certified Pre-Owned A Certified Pre-Owned or CPO, car is a type of used car. Most often late-model, they differ from run of the mill used cars by having been refurbished, and certified by the original dealer as being as good as new.  Callaway Golf equipment that has gone through a 10-point inspection and refurbishment process. All clubs are certified, graded and priced according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 condition.

All Certified Pre-Owned Callaway Golf clubs come with a limited warranty Limited warranty

A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good.
 and a money-back condition guarantee. In addition, through its Buy Back program, Callaway Golf Pre-Owned enables customers to play its clubs for up to 90 days and still recoup a significant portion of their original purchase price if they are not satisfied.

Callaway Golf's Trade In! Trade Up! program (www.tradeintradeup.com) gives golfers the opportunity to trade in their existing Callaway Golf clubs at participating retailers for credit toward the purchase of new Callaway Golf equipment. The program offers a single trade-in price for each Callaway Golf model that meets minimum condition requirements. Golfers simply pay the difference between the price of the new clubs and the current trade value of their used clubs.

Trade Up Commerce Inc. is an e-commerce company that develops Internet and retail-based programs for end-of-cycle, used and refurbished products for leading retail and consumer hard goods companies. Trade Up Commerce has partnered with Callaway Golf Company (NYSE: ELY), the leading worldwide manufacturer of golf equipment, to operate its industry-leading Callaway Golf Pre-Owned product line and retail trade-in service using Trade Up Commerce's Trade In!, Trade Up!(TM) platform. The exclusive destination for Certified Pre-Owned Callaway Golf equipment is www.CallawayGolfPreOwned.com. Trade Up Commerce (www.tradeupcommerce.com) operates out of a 25,000-square-foot warehouse distribution center in Austin, Texas.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 26, 2003
Words:377
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