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Fritzi California makes a major statement with a new Broadway opening early in 1995; 1407 Broadway showroom nearly doubles space.


NEW YORK--(BUSINESS WIRE)--Nov. 2, 1994--Fritzi California, a leader in the fashion industry for more than 40 years, Wednesday announced plans for a January opening of a new 12,500 square foot showroom on the second floor of 1407 Broadway at West 39th Street.

The San Francisco-based apparel company with a knack for producing the latest fashions at warp speed warp speed
n. Informal
An extremely rapid speed or state of activity: "A young pronghorn antelope teased a yearling wolf, shifting into warp speed and leaving the wolf in the dust when it tried to pursue" 
 has continued to grow while many of its competitors have suffered serious downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
 or ceased to exist altogether.

The showroom will help Fritzi California meet the growing demand from buyers who come to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 seeking fashion's hottest items. The company will place specialists on site who can give buyers the attention and service that make the difference in today's competitive market, according to Chief Executive Officer Valli For the Italian actress, see .
Valli (Tamil வள்ளி) is the name of prominent Hindu god Murugan's consort, according to Tamil traditions. She is depicted as a the daughter of a tribal chief.
 Benesch and President Bob Tandler.

Founded in 1947, Fritzi California has four divisions offering misses and special sizes sportswear, junior sportswear, junior dresses and children' sportswear and dresses. Fritzi California labels include My Michelle, You Babes, Jaclyn T and Jaclyn Bene, along with private label merchandise. With locations in New York, San Francisco and Los Angeles, the company has gross sales Gross Sales

A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.
 above $130 million.

The new showroom, sculpted sculpt  
v. sculpt·ed, sculpt·ing, sculpts

v.tr.
1. To sculpture (an object).

2. To shape, mold, or fashion especially with artistry or precision:
 by award-winning showroom designer James D'Auria, will replace the company's existing location on the 15th floor of 1407 Broadway.

Upon entering the new showroom, visitors will pass through a theater-like galleria where sample fashions are displayed artistically in glass cases illuminated by recessed lighting. Floors are covered with warm-gray colored French limestone and accented by blond woods giving it a simple yet stylish look.

Two entry points then lead guests to five showrooms each with three standing design walls rimmed by a stainless steel stainless steel: see steel.
stainless steel

Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat.
 hanging system designed exclusively for Fritzi. Tapered columns accent every showroom which all face West 39th Street.

CONTACT: Fritzi California, San Francisco

Robert Tandler, 415/979-1200
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 1994
Words:307
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