Frito-Lay's Doritos and Yahoo! Collaborate for an Exclusive Six-Month Live@LAUNCH Music Campaign Beginning With Musical Artist ''Train''.Entertainment Editors/Business Editors SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--July 17, 2003 LAUNCH, the Music Destination on Yahoo!, to Present Multi-Faceted Program Exclusively Sponsored by Doritos to Reach Music Lovers Yahoo! and Frito-Lay today announced a unique music experience brought to consumers by LAUNCH, the music destination on Yahoo! (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), that kicks off with rock group Train at (http://launch.yahoo.com/live/). Throughout the six-month program -- called Doritos Soundbites on Live@LAUNCH -- Doritos will be the exclusive sponsor of Live@LAUNCH, featuring monthly live performances at LAUNCH studios in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The program, which includes sweepstakes promotions, enables the Doritos.com web site to align itself with a leading online music site to target a young, hard to reach demographic. "We are excited to be able to build our relationship with Doritos and further extend their brand amongst music lovers," said David Goldberg, vice president and general manager, Music at Yahoo!. "This initiative is a great example of how Yahoo!'s industry leading integrated marketing capabilities and core offerings bring big brand names closer to consumers, such as music fans through LAUNCH." The Doritos.com web site will offer four sweepstakes to send winners to the Live@LAUNCH performances or to see a concert of their choice. Doritos.com also includes a feature called "Doritos All-Access" where visitors can register to win popular CDs through one-click registration. "Doritos' commitment to LAUNCH, the premier online music destination, further extends our reach and presence in music and creates a brand experience for the youth market on-line," said Becky Johnson Becky Johnson (born February 14, 1978) is a Canadian comedian, writer, actor and improviser, best know for her work in the improv comedy duo Iron Cobra (with Graham Wagner). , vice president of marketing, Frito-Lay. "The Doritos Soundbites on Live@LAUNCH enables us to reach teens on the Web with new music features and promotions that are meaningful and engaging." Through the program, there will be six Doritos Soundbites-sponsored Live@LAUNCH sessions which will include Train and five other break-through artists. Live@LAUNCH is the popular artist showcase on LAUNCH where music fans get on-demand access to live performances and interviews with today's hottest musicians and up-and-coming artists. Doritos' online agency, AtmosphereBBDO -- part of the Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six , developed the Doritos.com web site as well as an extensive online media campaign and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. program to launch the campaign. About LAUNCH LAUNCH (http://launch.yahoo.com), the music destination on Yahoo!, offers the most comprehensive music-related content, features and information available online. LAUNCH provides a wide selection of streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. , the Web's largest collection of music videos, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Additionally, LAUNCH offers a compelling radio experience with LAUNCHcast, which enables users to customize their own Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. station or listen to dozens of pre-programmed music channels in a variety of genres. About Yahoo! Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages. About Frito-Lay Frito-Lay North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. is the convenient fun foods division of PepsiCo, Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some of America's favorite snack brands including Lay's potato chips, Ruffles For the plural of ruffle, see . Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Its current official product slogan is "R-R-R-Ruffles Have Ridges!".There is a lot of different kinds of chips. potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos cheese-flavored snacks. The company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars Chewy Granola Bars is a subsidiary of the Quaker Oats Company which consists of a number of varieties of snacking granola bars. Flavors include Peanut Butter Chocolate Chunk, Chocolate Chip, S'mores, Honey Nut, Apple Cinnamon, and Oatmeal Raisin. , Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks. Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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