Friendly's Restaurants Swirls Into Prime Time; Friendly's Dishes Up Burgers and Ice Cream on the WB Network.Business/Food/Entertainment Editors WILBRAHAM, Mass.--(BUSINESS WIRE)--June 9, 2000 Friendly's Restaurants, a casual, full service restaurant and ice cream shoppe chain based in Wilbraham Massachusetts that operates over 580 restaurants primarily on the Eastern landscape, is slated to hit prime time on July 12, 2000. Just like "Friends" has Central Perk Central Perk is a fictional coffee shop in New York City's Greenwich Village. It is situated near Monica's apartment, and was one of the focal points of the popular television sitcom Friends. , "Seinfeld" had Monk's and "Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. 90210" had the Peach Pit, Friendly's will be the work and gathering place for a brand new series produced by Columbia TriStar and Mandalay Television, called YOUNG AMERICANS. The series that rolls out in July on the WB with eight episodes highlights the lives of students at an elite New England boarding school juxtaposed jux·ta·pose tr.v. jux·ta·posed, jux·ta·pos·ing, jux·ta·pos·es To place side by side, especially for comparison or contrast. against the very different world of the small working-class town in which the school is located. YOUNG AMERICANS is the sequel to the very successful WB teen series, DAWSON'S CREEK. Two lead characters, Will and Scout, work as waiters at Friendly's, serving the trademark Fribbles, indulgent ice cream creations and tasty Big Beef(TM) hamburgers. "We felt the fit was right for the brand," stated Richard L. Couch, Chief Marketing Officer for Friendly's. "We're going after young adults to expand our customer base and felt that YOUNG AMERICANS would lend some great exposure for Friendly's." Paula Askanas, Senior Vice President of Media Relations for Columbia TriStar Television Columbia TriStar Television, Inc. was the third name of the television studio Screen Gems, adopted with the Columbia-TriStar merger of 1991 and last used in 2002. Columbia TriStar Television was launched in 1994 as a joint venture between Columbia Pictures Television and stated, "Having Friendly's as part of the show was important to us. We're looking forward to a successful premiere and series." YOUNG AMERICANS will air Wednesdays (9-10 pm ET/PT) on the WB beginning July 12. Friendly's is the leading full-service restaurant operator and has a leading position in premium frozen dessert sales in the Northeast. The Company owns and operates over 488 and franchises 105 full-service restaurants in 16 states and manufactures a complete line of packaged frozen desserts distributed through more than 5,000 supermarkets and other retail locations. Friendly Ice Cream Corporation is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. trading on the AMEX AMEX See: American Stock Exchange under the symbol: FRN FRN See: Floating-rate note . |
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