Freudenberg Household Products LP -FHP- Acquires O-Cedar Brands, Inc.
NORTHLAKE, Ill.--(BUSINESS WIRE)--Nov. 13, 2003
Expanded Family of Brands Means More Products
Available to Customers
Freudenberg Household Products announced today that it has acquired O-Cedar(R), one of the most recognized brand names in household cleaning tools in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .
FHP fhp or f.hp.
friction horsepower is proud to add O-Cedar to its product line. The addition of O-Cedar is a perfect fit to complement FHP's other brands, Vileda(R) and Roll-O-Matic(R), both of which are well known for innovative household cleaning products. FHP's new expanded portfolio of brands makes it the strongest name in traditional mops and brooms.
"We are delighted to include the O-Cedar name in the FHP family of brands," said Ron Tillery, President and Chief Executive Officer of Freudenberg Household Products LP. "O-Cedar's long-standing reputation in the household cleaning industry balances FHP's line of the most innovative, superior products available."
O-Cedar began in 1906 as a manufacturer of wood polishes and soon introduced handle-mounted applicators to enhance the sales of the polish products. Over time the sales of O-Cedar mops and brooms surpassed, and eventually displaced displaced
see displacement. , sales of polish products. O-Cedar's signature marketing slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
Slogans vary from the written and the visual to the chanted and the vulgar. , "O-Cedar Makes Your Life Easier!"(R) has been featured across all advertising media since the inception of its marketing program in the late 1920's.
As a household cleaning products leader, FHP is committed to offering the "best of the best" cleaning products to its customers and trade partners. Vileda, Roll-O-Matic and O-Cedar offer a full range of cleaning product expertise:
-- Vileda and Roll-O-Matic: Vileda, introduced in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.
in 1998, is the number one mechanical cleaning household brand
in Europe and one of the best known and best selling
throughout the rest of the world. Roll-O-Matic has been a
household name in cleaning for years. Best known for surface
care, especially mops and scouring scouring
characterized by scour.
a colloquial name for secondary nutritional copper deficiency. products, Vileda products
include the Roll-O-Matic(R) ProScrub(TM), Pro Wring wring
v. wrung , wring·ing, wrings
1. To twist, squeeze, or compress, especially so as to extract liquid. Often used with out.
2. (TM) mop,
the Big Easy(R) mop and Scrunge(R) scouring products.
-- O-Cedar: O-Cedar's strong brand name recognition among
customers is due in part to its strong presence in grocery,
hardware, drug chains, mass merchandisers and home centers.
Products like the new Power Corner(R) Large Angle Broom broom, common name for plants of two closely related and similar Old World genera, Cytisus and Genista, of the family Leguminosae (pulse family). with
deep corner cleaning, the Every-Which-Way(R) Floor Duster and
the Twist 'N Mop(R) are examples of O-Cedar's broad range of
By combining Vileda, Roll-O-Matic and O-Cedar areas of expertise, FHP continues to grow its household cleaning product line and industry knowledge. FHP products are sold through supermarkets, mass merchandisers, drug, hardware, home center, and other outlets throughout North America.
Freudenberg Household Products (FHP) is a division of The Freudenberg Group, a 150-year-old, worldwide, privately-held company. Headquartered in Weinheim, Germany, with operations in 43 countries, Freudenberg sales exceed $4B in a variety of industries, from automotive and flooring to garment and homecare.
The North American North American
named after North America.
North American blastomycosis
see North American blastomycosis.
North American cattle tick
see boophilusannulatus. headquarters of FHP is located in Northlake, IL, a suburb of Chicago. The complex houses manufacturing, assembly and warehouse space.