Fresh Smoke -- The New Way to Smoke.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Sept. 19, 1997--At a time of heated debate surrounding tobacco use, Vermillion Industries Inc., a South Florida company, has introduced Fresh Smoke(tm) Filter Drops, a cigarette flavoring product for smokers. Fresh Smoke is a cool mint-flavored gel, specially formulated for use on all brands of cigarette filters A cigarette filter has the purpose of reducing the amount of smoke, tar, and fine particles as combustion products from a cigarette, being inhaled. All this makes the smoke seem somewhat less harsh to the smoker. , which smokers apply directly to the cigarette filter tip to freshen fresh·en v. fresh·ened, fresh·en·ing, fresh·ens v.intr. 1. To become fresh, as in vigor or appearance: freshened up after the day's work. 2. breath and flavor smoke as it is inhaled in·hale v. in·haled, in·hal·ing, in·hales v.tr. 1. To draw (air or smoke, for example) into the lungs by breathing; inspire. 2. . Vermillion Industries Inc. claims: "Today's tobacco consumer is alienated al·ien·ate tr.v. al·ien·at·ed, al·ien·at·ing, al·ien·ates 1. To cause to become unfriendly or hostile; estrange: alienate a friend; alienate potential supporters by taking extreme positions. ; not all smokers want to quit. Fresh Smoke does not promote cigarette smoking, but makes it more enjoyable." A company spokesperson stated: "There's never been a product like Fresh Smoke. It is the most innovative breakthrough for smokers since the filter tip." By improving the taste of cigarettes and freshening smoker's breath at the source, Filter Drop technology modernizes cigarette smoking and makes menthol cigarettes, breath sprays, and mints obsolete. Fresh Smoke is expected to attract smokers from these traditional markets and strong demand is anticipated both in the U.S. and abroad. Despite current anti-smoking sentiment, sales are brisk and the company plans to introduce a full line of Filter Drop flavors, including cinammon and mocha-mint. Fresh Smoke is currently available at select, leading tobacco retailers. -0- Attn. Editors and Producers: photo available. CONTACT: Ellen Buchanan, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most phone: 954/725-4187 fax: 954/725-6477 |
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