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Frenzy behind the scenes of a morning radio show.


It's 4:45 a.m., 15 minutes to air time. Outside the office tower in the middle of Bur.bank's Media District, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  is dark and silent.

Inside, it's pandemonium Pandemonium

Milton’s capital of the devils. [Br. Lit.: Paradise Lost]

See : Confusion


Pandemonium

chief city of Hell. [Br. Lit.: Paradise Lost]

See : Hell
.

Rosemary Jimenez is ripping through photocopied lists of Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 stories, highlighting the titles of each one. "Grab your stuff and follow me," she tells a reporter whom she's enlisted to help with the pre-show prep. Before there's time to reply she's long gone, running at full flit down the hallway.

Things will not slow down from here.

Jimenez, 38, is the producer of the "Jamie, Frosty & Frank Show" on KYSR-FM 98.7, better known as Star 98. Every weekday morning she choreographs a four-hour call-in radio program that is a harrowing mix of planning and spontaneity.

Jimenez is in the production studio now, checking the satellite feed with Denver, where the show is simulcast by another station owned by Chancellor Media. Jimenez has to make sure that the studio clock is precisely synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 with the one in Denver; otherwise, they'll go to commercial breaks at the wrong time.

At 4:52, Jimenez is sitting at her desk in the hallway just outside the studio, where she'll remain for the next four hours. The program will go on the air in eight minutes, and the hosts still aren't here.

"It's always crazy at this time - thinking, 'Oh my God, where are they?' "Jimenez says.

Frosty Stilwell rolls in at 4:54, looking a bit rumpled in a sweatshirt and jeans; on his heels is Frank Kramer Frank Kramer may refer to:
  • Frank Kramer (artist)
  • Frosty, Heidi & Frank
. Last to arrive is Jamie White
This article is not about Jamie A. White, wife of actor Tom Welling.


Jamie White is an American radio personality and actress of Lithuanian descent, who is most notable for having hosted mornings on KYSR Star 98.
, clad in a black leather jacket (Zool.) A California carangoid fish (Oligoplites saurus).
A trigger fish (Balistes Carolinensis).

See also: Leather Leather
 and black slacks, who will provide the woman's perspective for the morning's discussions, which will focus on sex, move to innuendo innuendo n. from Latin innuere, "to nod toward." In law it means "an indirect hint." "Innuendo" is used in lawsuits for defamation (libel or slander), usually to show that the party suing was the person about whom the nasty statements were made or why the comments , and then veer back to sex.

Inside the studio, Jimenez has given each jock a packet of clips: AP stories, interesting bits of news or lifestyle facts culled from women's magazines this is a list of women's magazines, magazines that have been published primarily for a readership of women. Currently published

  • ''Alice
  • ''Allure
  • Bibi
  • Bis
  • Bitch
  • Blood & Thunder Magazine
  • BUST
 by a professional service, topical stories from the local papers, and a yellow sheet titled "Jamie's Discussion Topics," which White typed up after yesterday's show. They are things that she thinks would make for interesting conversation, like the fact that her husband can turn even the most innocuous remark into a sexual innuendo.

Just before 5 a.m., Jimenez sets the time delay. As night jock Bill Alexander signs off, Jimenez pushes a button that stretches the sound waves of his voice in a way that is barely noticeable to listeners. His speech is being slowed down, so that at the end of the process there is an eight-second delay between what he says and what is broadcast. (Delays on call-in shows are required by the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. .)

The show begins. Jimenez, whose primary function is to screen calls, sits in front of a computer screen, a fax machine, a phone with seven lines and a wire-service printer. The phones start to light up. With each caller, Jimenez asks the same opening question: How old are you?

"We want people 18 and older. This is not a show for young children," she says. "I'm looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 people who can actually speak and are genuine fans."

During the course of the morning she will politely refuse dozens of kids, along with confused listeners who are unsure what they would like to talk about, people who want to tell lame jokes, and one obscene caller who asks Jimenez whether she is ticklish tick·lish  
adj.
1. Sensitive to tickling.

2. Easily offended or upset; touchy.

3. Requiring skillful or tactful handling; delicate: a ticklish matter.
. Most of those calling from 5 a.m. to 7 a.m. live in Denver, where it's an hour later - or they're truck drivers with cell phones. The phones really light up after 7, when L.A. is waking up.

Jimenez has a computer program that creates a queue for each caller she clears for the air. On the screen, she has written a name and a brief description of what the caller wants to talk about; the hosts have a computer in the studio with the same information.

The pace is frantic. Jimenez has to keep up with the hosts, who sometimes move through callers faster than she can screen them. At the same time she's talking on the phone, she has to keep an ear open for what the hosts are saying because she's keeping a hand-written log to be used when she splices together "Best of..." shows to air on days that the hosts are on vacation. Meanwhile she's checking faxes, changing tapes and handling an array of other production chores.

It's 5:37, and White is wondering whether anyone has ever used Saran wrap Noun 1. Saran Wrap - a thin plastic film made of saran (trade name Saran Wrap) that sticks to itself; used for wrapping food
cling film, clingfilm

plastic wrap - wrapping consisting of a very thin transparent sheet of plastic
 as a condom. The phone lines explode.

"A Wonder bread bag?" Jimenez asks one caller. "Hold the line. Speak clearly and with lots of energy when they come on, OK?"

Quickly moving through the hallways is the only other member of the morning's production staff, a 25-year-old intern intern /in·tern/ (in´tern) a medical graduate serving in a hospital preparatory to being licensed to practice medicine.

in·tern or in·terne
n.
 from Cal State Northridge named Marc Foster. It's his job to line up the "carts," or commercial cartridges, which are 30- or 60-second tapes of all the station's commercial messages. Foster has a master schedule of when each ad will run; he pulls them in order from a large rack and brings them to Stilwell, who runs the control panel inside the studio.

Foster, who wants to be a radio personality himself someday, is halfway through a three-month internship internship /in·tern·ship/ (in´tern-ship) the position or term of service of an intern in a hospital.
internship,
n the course work or practicum conducted in a professional dental clinic.
. He gets up at 3 a.m. to make the commute to Burbank from Simi Valley Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. , then attends classes at Northridge, then works a part-time job in the evenings. He could use a shave.

"I work until 10 o'clock at night, then have to get up at 3 a.m.," Foster says. "What I do (for sleep) is like, get three hours here, four hours there. It's kind of getting old, but I'm going to make it."

Foster isn't the only one here living an odd life. The hosts will put in several hours after the show, planning the next day's program. How do they manage to stay funny and cheerful at 5 a.m.?

"About 20 of these," says White during a commercial break, pointing to a can of Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and . "The first year I was really dragging, but now I'm used to it. It's just the body clock thing."

Jimenez, who arrived at 3:45 a.m., seldom leaves before 2 p.m. The first six hours of non-stop frenzy are fueled by her daily breakfast of a liquid vitamin drink, a bottle of water and a banana. After work she might go to the gym, then go home and watch the previous day's prime-time TV shows on video: she'll try to be in bed by 7 p.m.

"There are moments when you wake up and think, what am I doing? You're driving to work in the dark and thinking, no one knows I'm here," Jimenez says.

Odd hours and job stress prompted Jimenez to leave the "Mark & Brian Show" on KLOS-FM 95.5 early last year after an 11-year stint at the station. She spent a year traveling, getting back in touch with her own feelings - and sleeping a lot. She started her new job at Star 98 in February.

There is a feeling of detachment that comes with the early-morning shift. Jimenez is involved in the everyday world because that's part of her job - she must scan the newspapers, wire services and magazines to come up with interesting conversation topics for the hosts.

But she is divorced from a world most of us take for granted. She talks of watching a tape of the Grammy Awards Grammy Awards

Annual awards given by the Recording Academy (officially the National Academy of Recording Arts and Sciences). The first Grammies (the name is a dimunitive of “gramophone”) were given in 1958.
 on the Sunday following the Wednesday-night show, getting excited for each winner as if the show were live.

"It's surreal sometimes," Jimenez says. "Being right in it, but outside of it, you know?"
COPYRIGHT 1999 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:'Jamie Frosty & Frank Show' producer Rosemary Jimenez; A Day in the Life of Los Angeles
Author:Turner, Dan
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Apr 5, 1999
Words:1291
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