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Freescale Surpasses 16-Million Units Shipped of DSPs Based on StarCore(TM) Technology.


StarCore Technology from Freescale Driving Innovation for Handset Devices and Advanced Communications Infrastructure Equipment

AUSTIN, Texas -- Less than seven years after introducing its first product based on the StarCore architecture, Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets.  has shipped more than 16 million digital signal processors (DSPs) based on the technology.

Sales of Freescale DSPs based on StarCore technology have accelerated dramatically in recent years, easily surpassing the worldwide DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  growth rate since 2000. After shipping its first million units in four years, Freescale sold approximately 15 million units over the next three years.

Freescale's standing as the world's No. 2 supplier of programmable DSPs is due in large part to the market acceptance and strength of its products based on StarCore technology. Rapid adoption of Freescale products The following is a partial list of Freescale Semiconductor products, including products formerly manufactured by Motorola until 2004. Microprocessors
Early microprocessors
  • Motorola MC14500B Industrial Control Unit (ICU) (1-bit)
  • Motorola 6800 (8-bit)
 based on StarCore technology has helped the company establish and maintain leadership positions in semiconductors for wireless, networking and other growing markets.

With more than 130 design wins to date, StarCore-based DSPs from Freescale power cellular handsets and a broad range of wired and wireless infrastructure equipment.

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 Will Strauss, president and principal analyst for Forward Concepts, establishing marketplace momentum for a new DSP architecture in a highly competitive field is a notable achievement. "Freescale has clearly demonstrated strong commitment to the StarCore DSP architecture, investing in continuing R&D and building a significant multi-company support ecosystem," said Strauss. "Freescale's efforts have paid off, with annual unit shipments now in the millions, and the company appears committed to the architecture for the long haul."

StarCore technology is the foundation for a number of Freescale's most compelling products, including the award winning MXC MXC Most Extreme Elimination Challenge (TV show)
MXC Malcolm X College
MXC Microwave Cross Connect
MXC Media Center Extender
 cellular platform product line and Freescale's MSC (1) (MSC.Software Corporation, Santa Ana, CA, www.mscsoftware.com) Founded in 1963 by Richard H. MacNeal and Robert G. Schwendler, MSC is the world's largest provider of mechanical computer aided engineering (MCAE) strategies, simulation software and services. 8144 - the industry's highest-performance fully programmable DSP.

"Demand for our DSPs based on StarCore technology is tremendous, and the pipeline continues to grow," said Jeff Timbs, marketing director for Freescale's Digital Systems Division. "The 16-million unit milestone does not include sales of the MSC8144, which is just now ramping. Consequently, we anticipate continuing momentum for our portfolio of offerings based on StarCore technology."

Announced earlier this year, independent benchmark scores show the MSC8144 DSP soaring against competition. The MSC8144 device was the top performer among fully programmable DSPs tested by Berkeley Design Technology, Inc. (BDTI BDTI Berkeley Design Technology, Inc.
BDTI Berkeley Design Technology Inc.
). Freescale's MSC8144 achieved a BDTIsimMark2000(TM) speed score ranging from 9520 - 11900, using only one of its four SC3400 cores. This result confirms that the MSC8144 DSP operating at 1 GHz offers greater signal-processing speed than Texas Instruments' TMS TMS Transcranial Magnetic Stimulation (alternative medicine for depression)
TMS Test Match Special (sports - cricket)
TMS Texas Motor Speedway
TMS Transportation Management System
TMS Toyota Motor Sales
320C64x+-based device. Benchmark scores are available at: http://www.bdti.com/bdtimark/chip_fixed_scores.pdf

About StarCore DSPs from Freescale

StarCore[TM] DSP technology from Freescale is the driving force behind some of the most sophisticated, flexible and powerful digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 devices in the industry. It enables the creation of highly advanced DSP products uniquely suited to address current and emerging market requirements. StarCore technology runs more applications with less - less power, fewer components and lower cost. Freescale Semiconductor owns the StarCore trademark and is actively charting the course for future generations of StarCore architectures.

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale is one of the world's largest semiconductor companies with sales of $6.2 billion (USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
) for the previous four quarters. www.freescale.com

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. [c] Freescale Semiconductor, Inc. 2006.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2006
Words:608
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