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Freescale Set to Showcase Automotive Electronics Innovations at Convergence 2006.


Hands-on Demonstrations, Concept Car Exhibit and Major Announcements Planned to Underscore Freescale's Commitment to Automotive Customers

AUSTIN, Texas -- Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets.  (NYSE NYSE

See: New York Stock Exchange
:FSL FSL - Formal Semantics Language.

A language for compiler writing.

["A Formal Semantics for Computer Languages and its Application in a Compiler-Compiler", J.A. Feldman, CACM 9(1) (Jan 1966)].

[Sammet 1969, p. 641].
) (NYSE:FSL.B), the leading supplier of automotive semiconductors, will spotlight advanced technology for next-generation vehicles at Convergence 2006, the world's premier automotive electronics conference. Freescale will unveil microcontroller (MCU (1) (MicroController Unit) A computer on a single chip. See microcontroller.

(2) (Multipoint Control Unit) A device that is used to moderate a videoconference of three or more end points (users at computers or groups of users
) products, showcase automotive system demonstrations and host an innovative concept car exhibit at the biennial event, which will be held at the Cobo Center in Detroit, Mich., Oct. 16-18.

"Convergence is a tremendous venue for highlighting the state of the art in automotive technology Noun 1. automotive technology - the activity of designing and constructing automobiles
automotive engineering

engineering, technology - the practical application of science to commerce or industry
," said Paul Grimme, senior vice president and general manager for Freescale's Transportation & Standard Products Group. "From our high-performance automotive microcontrollers to our sophisticated analog and sensor devices for safety systems, powertrain control and body electronics, we're exhibiting our foremost innovations that will help the industry 'reinvent the automobile.'"

Freescale's technology demonstrations and exhibits at Booth #709 support the overall theme of Convergence 2006: "Reinventing the Automobile."

News and Demo Highlights:

Concept car: The highlight of Freescale's booth will be a concept car that demonstrates the latest innovations in body electronics, safety systems, powertrain management, telematics and infotainment. Demo highlights include a body controller with the local interconnect network The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.

This article is about a network system.
 (LIN) protocol controlling the lighting and HVAC (Heating Ventilation Air Conditioning) In the home or small office with a handful of computers, HVAC is more for human comfort than the machines. In large datacenters, a humidity-free room with a steady, cool temperature is essential for the trouble-free  systems, a 3D navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. , a roll-over prevention system and more.

Powertrain: Freescale will demonstrate comprehensive solutions that include advanced embedded controllers, sensor technology, power management components and power actuator drivers for gasoline engine management. These electronic engine control technologies are designed to help improve fuel efficiency and to help reduce vehicle emissions.

Infotainment: Freescale will highlight an infotainment prototype for a digital entertainment system that uses digital music sources and formats, a graphical interface, music database, touchscreen and a wireless connection to cell phones. Freescale also will showcase a Class D digital amplifier solution for multi-channel hi-fidelity audio; a virtual surround sound See 3D audio.  headphone See headphones.  demo for automotive infotainment systems; and a turnkey hardware/software solution that streams audio from a portable device via USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 connectivity into the automotive environment.

Safety: Freescale will introduce an advanced 32-bit MCU designed for active driver assistance/advanced safety applications, such as adaptive cruise control An automotive cruise control system that automatically slows down the car if it is moving too close to the vehicle in front of it. A radar or laser unit located behind the grille determines the speed and distance of the vehicle in front. . Freescale also will demonstrate solutions for safety systems including remote tire pressure monitoring and electro-mechanical braking.

Body: Freescale will introduce a 32-bit MCU family designed to enhance the performance, power efficiency and flexibility of automotive body electronics and demonstrate key technology advancements in central body control, climate control, lighting control and directional headlamps. Freescale is a leading provider of advanced electric motor control, sensor and analog technology designed to enhance body electronics functions and improve the overall driving experience.

Development solutions: To help automakers streamline their systems integration, Freescale will introduce a software development solution that enables on-target, rapid prototyping for Freescale's automotive 32-bit microcontrollers. In addition, Freescale will demonstrate its award-winning CodeWarrior[R] Development Studio, which provides a visual and automated framework designed to accelerate the development of complex automotive applications.

"FlexRay - From Principles to Products" Technical Session: On Monday, Oct. 16 at 4 p.m. (Room M230), Freescale will provide an overview that explores the next generation of automotive products using the FlexRay[TM] protocol.

To learn more about Freescale's presence at Convergence 2006 (Oct. 16-18), visit http://www.freescale.com/files/pr/conv2006.html.

Freescale: The leader in automotive semiconductors

Freescale is the No. 1 supplier of automotive semiconductors, with more than 30 years of experience in the automotive industry. Freescale technology is used in an overwhelming majority of new vehicles. Freescale's sensors, analog products, and 8-, 16- and 32-bit microcontroller families provide intelligence and connectivity for advanced safety, body electronics, chassis, engine control, powertrain, driver information and telematics. Freescale is a pioneer in FlexRay technology and was the first supplier to integrate CAN, LIN and flash memory technologies on automotive MCUs.

About Freescale Semiconductor

Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 in July 2004. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500[R], is one of the world's largest semiconductor companies with 2005 sales of $5.8 billion (USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
).

www.freescale.com.
Reader Inquiry Response:
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA


Freescale[TM] and the Freescale logo are trademarks of Freescale Semiconductor, Inc.

[c] Freescale Semiconductor, Inc. 2006.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Oct 11, 2006
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