Freescale Media5200 Gives Developers Freedom to Innovate; Freescale Demonstrates Platform for Telematics, Infotainment and Mobile Multimedia Applications.

DETROIT -- Freescale Semiconductor (NYSE:FSL)(NYSE:FSL.B) is showcasing an array of advanced applications and platforms for the automotive community at the annual Telematics Update Show, May 23-24, 2006 in Detroit.

The automotive embedded processor leader is unveiling semiconductor products, reference designs and ecosystem tools at Telematics Update that enable developers to work smarter and faster in designing next-generation embedded systems. Freescale's live demonstrations will showcase infotainment, navigation, wireless technologies, mobile multimedia and more.

Freescale's Media5200 Development System provides automotive tier one manufacturers and OEMs with an optimal platform for rapid development of new multimedia and Infotainment product applications and solutions. At the heart of the Media5200 Development System is the MPC5200B, which contains a PowerPC(R) core, a cost-effective high-performance processor targeted specifically to in-vehicle infotainment and telematics systems.

"This is the biggest telematics event of the year and a golden opportunity for us to learn from our peers and demonstrate our platform expertise, which will lead to future telematics applications for the automotive industry," said Anand Ramamoorthy, general manager for Freescale's Infotainment, Multimedia and Telematics Division. "One of the critical issues we'll be discussing is the convergence of consumer applications into the automotive space and how this will impact automakers in future model years."

What's New from Freescale at Telematics Update

Freescale is showcasing several embedded processing products and platforms at the show including:

--Media5200

--MobileGT(TM) platform partners running new products and applications

--3D map technology

--Advanced hardware accelerated graphics

--Live TV

--Voice & video conferencing

--Open source multimedia

Freescale Demonstrates Embedded Innovations

Freescale will host more than a dozen technology demonstrations, all running on the Media5200 platform, at its booth and in partners' pavilions:

--3DVU will demonstrate its patented Visual Map(TM) technology showing aerial imagery and terrain elevation in a 3D perspective for in car navigation systems.

--ALT Software will provide a demonstration of its 3D and enhanced 2D OpenGL graphics driver for the Green Hills INTEGRITY, Wind River VxWorks, and QNX Neutrino real-time operating systems.

--Genesi will present its EFIKA MPC5200B-based solution running the Linux(R) operating system and its HAL/OF firmware featuring out-of-the-box support for high-definition graphics, state-of-the-art OpenGL 2.0 3D support, voice- and video-over-IP support.

--Green Hills will demonstrate its high-reliability 2D/3D navigation package built with Alt Software's OpenGL running on royalty-free INTEGRITY real-time operating system that provides fail-safe memory and timing protection

--Lectronix will exhibit its AFrame Software Architecture.

--QNX will demonstrate its leading-edge support for the Media5200 hardware platform, including full 2D/3D OpenGL ES 1.0 graphics capabilities used in advanced navigation applications.

--Tilcon will demonstrate its advanced graphics solution for car infotainment and dashboard on the Media5200 as well as Lectronix's AFrame reference design.

--Wind River will demonstrate its Wind River Platform for Automotive Devices: VxWorks operating system; Wind River Workbench, and essential multimedia and connectivity middleware, Datalight's FlashFX(R) Pro and Reliance(TM) flash file system, Tilcon's graphics engine and library, ALT Software 3D graphics and 3DVU's Visual Map technology.

Freescale Shares Expertise

Freescale senior managers are participating in the following keynote presentations and panels at Telematics Update:

--Anand Ramamoorthy will present a keynote address on "Personalizing transportation for the iGeneration," May 23, 10:50 a.m. - 11:25 a.m.

--Michael Bryars, operations manager for Freescale's Infotainment, Multimedia, and Telematics Division, will participate in the following sessions:

--Industry Super Session: "Universal and affordable - How to make it happen," May 23, 8:45 a.m. - 9:45 a.m.;

--Plenary Session Panel: "New roads for telematics: A glimpse into the potential of machine-to-machine markets," May 24, 12:15 p.m. to 1 p.m.

--Entertainment Panel: "In-vehicle entertainment Systems and content," May 24, 2:30 p.m. - 3 p.m.

About Freescale Semiconductor

Freescale Semiconductor, Inc. (NYSE:FSL)(NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2005 sales of $5.8 billion (USD). www.freescale.com

Freescale Technology Forum

To learn more about Freescale's telematics and other embedded semiconductor solutions, register for the Freescale Technology Forum (FTF), a premier developer conference. FTF features visionary keynote speakers, in-depth technical training, and interactive demonstrations from Freescale and leading hardware, software and tools providers. For detailed information about FTF events around the world, please go to www.freescale.com/ftf.

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Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. The "PowerPC" name is a trademark of IBM Corp. and used under license. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2006.