Freedom Capital Equity Launches in San Diego.

Strategic Use of Home Equity Is Key Element in Innovative Loan Products

SAN DIEGO -- Freedom Capital Equity, a lender specializing in converting home equity into enduring wealth, opened today in Carmel Valley. Owned and operated by founders who have built long-lasting customer relationships through senior positions at local financial institutions, Freedom Capital Equity offers forward and reverse mortgages and other innovative financial products and techniques that provide financial stability and a lasting legacy.

"Equity optimization focuses on strategically using home equity to provide, or prepare for, increased retirement income with the greatest safety, liquidity and rate of return," said David Loseke, DRE Broker, MBA, CMPS, president of Freedom Capital Equity. "By focusing on strategically managing home equity, we will be helping many homeowners reach their financial and retirement goals, while simultaneously increasing the safety of their most valuable assets."

Freedom Capital Equity was created on the principle that home equity is greatly underutilized and should be wisely employed instead. According to the Federal Reserve, there is approximately $11 trillion of untapped home equity in the United States. San Diego County's share of untapped home equity approaches $52.6 billion, as stated by Fidelity National Financial.

"Home equity doesn't have an inherent rate of return so in the race to retirement we are leaving our biggest horse in the barn. When we show clients the reality of retirement and how much they are sacrificing by underutilizing their biggest asset, the need for more proactive planning becomes evident. The traditional American dream has included buying a house, paying it off as soon as possible and saving for retirement in a 401K or IRA. Unfortunately, too many people put too much money into their homes and have saved too little for retirement when they need it," Loseke explained. "This can be a tremendous burden with the desired goal actually being insufficient to meet our retirement goals. Strategic equity planning addresses this problem and provides safe and successful solutions for life and retirement planning."

Loseke cautioned that as baby boomers are living longer, the concept of retirement becomes a very expensive proposition. A nest egg of $1 million is no longer a guarantee of worry-free living. If a retiree wishes to extract $100,000 per year during retirement, they will need to withdraw $150,000 annually from their retirement accounts to factor in taxes. That $1 million will be depleted in 13.5 years at that rate, with a strong chance the retiree will outlive his savings.

"The increasing size of mortgages and the high value of real estate in California have created a pressing need for more sophisticated, long-term financial planning," said Meg Twohey, DRE Broker and vice president of Freedom Capital Equity. "Whether people are just starting their careers, planning for retirement or currently living in retirement, we can address their specific financial needs and goals. When used properly and with the right plan, home equity can be put to work to provide financial security through all stages of life."

Freedom Capital Equity is located at 12520 High Bluff Drive, Suite 145, in the Carmel Valley area of San Diego. For a consultation, please call 858-724-1000 or visit www.freedomcap.com for more information.

About Freedom Capital Equity:

Freedom Capital Equity specializes in safely converting home equity into enduring wealth. By strategically positioning the equity traditionally trapped inside the home, Freedom Capital Equity enables customers to generate income and accumulate and preserve wealth without sacrificing their way of life or home ownership. Owned and operated by founders who have built long-lasting relationships with their clients, the company offers forward and reverse mortgages and other innovative financial products and techniques that provide financial stability and a lasting legacy. Freedom Capital Equity is based in San Diego. For more information, visit www.freedomcap.com.