Free gas (really). (L.A. Stories).Maybe they should rethink the timing of this promotion. With gasoline prices over $2 a gallon in many places, Wilmington, Del.-based bank ING Direct ING Direct is a branchless direct bank with operations in Austria, Australia, Canada, France, Germany, Italy, Spain, United Kingdom and the United States. ING Direct is part of the ING Group. It offers services over the Internet, phone or by mail. has struck a deal with local Shell stations to spring for motorists' fuel on March 6. Good news for drivers, the company says, since there are no catches, other than to be hit with some ING marketing gimmicks. "We're just happy to save Angelenos some money," said Ashlee Stokes Stokes , William 1804-1878. British physician. Known especially for his studies of diseases of the chest and heart, he expanded on the observations of John Cheyne in describing the breathing irregularity now known as Cheyne-Stokes respiration. , an ING spokeswoman. "Nobody needs to sign up unless they're interested." The bank tried a similar gimmick last year in Boston, when it worked a deal with the Massachusetts Bay Transportation Authority The Massachusetts Bay Transportation Authority (MBTA) is "a body politic and corporate, and a political subdivision" of the Commonwealth of Massachusetts [1] formed in 1964 to finance and operate most bus, subway, commuter rail and ferry systems in the greater to let commuters ride the city's "T" lines for free one morning. The event was dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. the "Boston T Party" and outside the rail stations ING representatives danced around in orange Paul Revere Revere, city (1990 pop. 42,786), Suffolk co., E Mass., a residential suburb of Boston, on Massachusetts Bay; settled c.1630, set off from Chelsea and named for Paul Revere 1871, inc. as a city 1914. costumes. As for the timing, the T costs a buck and ING was trading at close to $25 a year ago. Today its shares are hovering just above $12. Still, Stokes says, the cost of such events is minimal when considering what a company can spend on advertising. |
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