Frederick's of Hollywood Partners with Demandware for eCommerce.Lingerie Legend Selects Demandware's On-demand Platform for Performance and Site Stability WOBURN, Mass. -- Demandware, developer of the only enterprise-class, on-demand eCommerce platform, today announced that apparel retailer Frederick's of Hollywood Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA. The business was started by Frederick Mellinger (inventor of the push-up bra) in 1946. , a subsidiary of Frederick's of Hollywood Group Inc. (AMEX AMEX See: American Stock Exchange : FOH), has selected the Demandware eCommerce Platform for its online business needs. By implementing the Demandware platform, Frederick's will have a stable, reliable eCommerce platform that provides leading merchandising functionality and complete site control, without having to incur unnecessary hardware, IT and staffing expenses. As the U.S. women's lingerie market has become increasingly competitive with traditional apparel manufacturers launching their own lingerie lines, Frederick's needed a way to grow its online sales while maintaining the flexibility to make site changes as market requirements dictate. Demandware's flexible on-demand platform is capable of scaling to Frederick's business needs, while enabling the retailer to have full control over its brand and online shopping experience, product merchandising and day-to-day site management. Known for regular online promotions, Frederick's marketers and merchandisers will be able to quickly add new promotions online using Demandware's powerful rules-based promotions engine. Because the Demandware eCommerce Platform is delivered on-demand, Frederick's will also receive automatic upgrades that will keep the retailer at the forefront of ecommerce innovation. "As we look to grow our online business and differentiate ourselves from the competition, we selected Demandware because we knew we required a stable solution that is capable of scaling to our business needs," said Linda LoRe, Frederick's of Hollywood President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Frederick's of Hollywood is a legendary brand and we're delighted that the company has chosen Demandware for its eCommerce platform," said Stephan Schambach, founder and chairman of Demandware. "With Demandware, Frederick's will get the best of both worlds - a platform that is kept current with eCommerce best practices and the ability to differentiate with customized functionality, enabling Frederick's to stay ahead of the pack." About Frederick's of Hollywood Frederick's of Hollywood has been recognized as one of the world's most well known brands, with more than 130 specialty retail stores nationwide, a world-famous catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, Frederick's of Hollywood creates innovative, alluring lingerie that is coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. by its customers and celebrities alike. With its exclusive product offerings including Seduction Seduction See also Flirtatiousness. Selfishness (See CONCEIT, STINGINESS.) Armida modern Circe; sorceress who seduces Rinaldo. [Ital. Lit.: Jerusalem Delivered] Aurelius Dorigen’s nobleminded would-be seducer. by Frederick's of Hollywood, and the Hollywood Exxtreme Cleavage cleavage, tendency of many minerals to split along definite smooth planar surfaces determined by their crystal structure. The directions of these surfaces are related to weaknesses in the atomic structure of the mineral and are always parallel to a possible crystal bra, Frederick's of Hollywood is the Original Sex Symbol[TM]. About Demandware, Inc. Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , House of Fraser House of Fraser is a British department store group with 61 stores (July 2007) across the country. The group was founded in Glasgow in 1849. The flagship London store is now the House of Fraser on Oxford Street whilst the largest is in Birmingham. , Sally Beauty Supply and Timberland leverage Demandware's enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing grid computing, the concurrent application of the processing and data storage resources of many computers in a network to a single problem. It also can be used for load balancing as well as high availability by employing multiple computers—typically personal architecture that delivers capacity as needed as needed prn. See prn order. for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com. |
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