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Fred Hutchinson Launches New Radio Campaign to Spotlight Cancer-Prevention Research.

SEATTLE -- NOTICE OF NEWS CONFERENCE: At 11 a.m. today (June 20), Fred Hutchinson will hold a news conference to launch a new radio public-service campaign to raise awareness of cancer- prevention research and how the public can help in the fight against cancer. Dr. Lee Hartwell, center president and director, and Dr. John Potter, head of the Cancer Prevention Research Program, will be on hand to play the three, 60-second radio spots and field questions about the campaign. Location: Fred Hutchinson South Lake Union Campus, 823 Yale Ave. N., Room J1-102, Seattle. (Different location than usual for news conferences.) Directions: From Fairview Avenue North, go east onto Aloha and then north onto Yale Avenue North. Building on corner of Yale and Aloha. Parking: Ample parking in guest lot out front.

Today the Fred Hutchinson Cancer Research Center will introduce a series of radio public-service announcements to raise awareness of cancer-prevention research and how the public can help in the fight against cancer. The statewide PSA campaign, the first of its kind undertaken by Fred Hutchinson -- an international leader in cancer treatment and prevention research -- revolves around three 60-second radio spots, all designed to educate the public that one doesn't have to have cancer to participate in a cancer-research study.

Research projects currently accepting healthy participants range from an exercise study to assess the effect of physical activity on colon-cancer risk to a food study that will help determine how fruits and vegetables may influence the body's cancer-fighting ability.

"For many, Fred Hutchinson is synonymous with advancements in cancer treatment such as the bone-marrow transplant. But there is another, very important type of world-class research being conducted at Fred Hutchinson: cancer prevention research," said Lee Hartwell, Ph.D., center president and director, who recorded one of the radio spots. "This is one area of the cancer fight in which nearly anyone and everyone can participate."

Fred Hutchinson's Public Health Sciences Division, the largest of the center's four scientific domains, is home to the nation's oldest and largest program devoted to cancer-prevention research.

John Potter, M.D., Ph.D., an international expert on cancer causes and prevention, heads the center's Cancer Prevention Research Program, which was established in 1983.

"It is estimated that 70 percent of all cancers could be prevented through simple lifestyle changes, such as quitting smoking, watching your weight, eating a diet rich in vegetables and fruits, exercising regularly, and getting screened regularly for cervical, breast and colorectal cancer," Potter said, referring to the importance of Pap smears, mammograms and sigmoidoscopy, respectively.

In addition to raising awareness of the importance of cancer prevention and public-health research, the campaign aims to boost participation in Fred Hutchinson research projects that accept self-referrals by inviting listeners to visit the center's Web site, http://www.fhcrc.org/, and click on "How You Can Help," where they can find a list of prevention studies currently accepting eligible participants. The radio spots also direct listeners to the National Cancer Institute's Cancer Information Service, 1-800-4-CANCER, a valuable source of information on cancer prevention and treatment. The CIS also can provide information about Fred Hutchinson public-health studies that accept self-referrals.

Using large populations as their "laboratory," public-health researchers look for links between cancer and its possible triggers, from diet and lifestyle to environmental and genetic factors. Identifying such cancer causes can lead to better cancer-detection methods and new ways to help people adopt healthier lifestyles to minimize or avoid their risk of getting the disease. "With the support of radio stations, we aim to broaden awareness of this research -- and the need for participants to continue its success -- which benefits all of us today and should only get better for future generations," Potter said.

CONTACT: Kristen Woodward of Fred Hutchinson Cancer Research Center, +1-206-667-5095, or kwoodwar@fhcrc.org.

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Contact: Kristen Woodward of Fred Hutchinson Cancer Research Center, +1-206-667-5095, or kwoodwar@fhcrc.org

Website: http://www.fhcrc.org/
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Date:Jun 20, 2002
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