Printer Friendly

Frankenmuth bolsters package line-up.

According to Frankenmuth Brewery of Frankenmuth, MI, a new five-liter can package is the second of its kind produced by the brewery. The can, which is manufactured in Germany, is filled and sealed by Frankenmuth. "A 22-oz. bottle was also added to the Old Detroit package mix because of the increasing popularity of 22-oz. bottles," said Fred Shumacher, Frankenmuth's chief operating officer.

According to Shumacher, the Old Detroit brand has increased in popularity. During the past six months, its area of distribution has been expanded to five additional states, including New Jersey, Pennsylvania and Maryland.

"Since packaging is such a key ingredient in marketing microbrewed beer," Shumacher said, "we decided to add the five-liter and 22-oz. packages, which we believe are extremely important in the development of this brand."

Randy Heine, Frankenmuth Brewery's owner and president, said that adding additional packages to the Old Detroit Brand was especially pertinent with the company's broadening of its marketing territory. "Consumer in our new marketing areas on the East Coast, West Coast and in between will have a choice of three convenient package sizes," he said. "The new packages should be in most retail stores in the coming six weeks."
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Frankenmuth Brewery Inc.
Publication:Modern Brewery Age
Date:Jun 28, 1993
Previous Article:Hudepohl-Schoenling continues effort to protect the endangered Grizzly.
Next Article:Allegheny Brewery "rolls out the barrel." (Pennsylvania Sommer Lager)

Related Articles
Oldest brewery gets label facelift from a top Manhattan firm, D'Addario Design.
Yuengling products sport new packages.
Asahi to launch new packaging.
Frankenmuth unveils new look.
Yuengling variety pack is now offered.
Harpoon products are repackaged by Mass Bay Brewing.
Frankenmuth launches new 5-liter cans.
Latrobe starts up high-tech packaging line.
Big Sky Brewing Co.
Great Divide transforms brand portfolio.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters