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Franchisers: L.A. County-based firms, ranked by number of franchised units.


EXECUTIVE SUMMARY

HILTON Hotels Corp, took over the top spot from Merle Norman Cosmetics on the list of Los Angeles-based franchisers, with 2,050 franchised locations worldwide.

Merle Norman, No. 2, reported 1,940 franchised locations, up 16 from the previous year. IHOP Corp. remained No. 3 on the list with 1,242 franchised locations, up 67 locations from the previous year.

The biggest jump on this year's list was made by It's A Grind Coffee House, No. 7 this year, up 16 spots from the previous year. The Long Beach-based franchiser reported 267 locations, up 222 from the previous year. It's A Grind has 45 franchised locations in L.A. County.

The biggest increase in the number of locations was made by the No. 4 franchiser, iSold It. The Pasadena firm has sold 800 locations, up from 100 the previous year. Founded in 2003, the franchiser received $7.3 million in venture capital growth funding in December. It also recently announced plans to enter the European market by opening 200 locations in the U.K. and Ireland.

Mathnasium Learning Centers, No. 13 this year, made the highest debut on the list, with 115 franchised locations. It was founded two years ago and is in eight countries.--David Nusbaum

THE PACESETTER

HILTON HOTELS CORP.

HILTON Hotels Corp. is the largest franchiser in L.A. County with 2,050 franchised locations including 20 in L.A. County. Hilton has an additional 306 company-owned locations including six in L.A. County.

Founded in 1919, Hilton's portfolio includes Hampton Inn, Hampton Inn & Suites, Homewood Suites, Doubletree, Embassy Suites, Hilton Garden Inn and Hilton Hotel brands.

The Hampton Inn brand is the company's largest with 1,325 properties totaling 133,226 rooms. The Hilton Hotel brand has 236 properties totaling 90,535 rooms. Flagship properties include The Waldorf=Astoria and Hilton Hawaiian Village Beach Resort and Spa.

The company has announced that it will launch a new luxury hotel line called "The Waldorf=Astoria Collection" by re-branding some of its existing hotels, building hotels and by seeking out management contracts for hotels in select markets.

It also announced in December it will acquire Hilton Group PLC, the London-based company that owns the rights to the Hilton name outside of the United States, for $5.7 billion.

When the transaction is completed, the company will have a total of nearly 2,800 hotels totaling 475,000 rooms in 80 countries. The deal unites the North American and international brands for the first time in more than 40 years.

"This reunifies the brand under one ownership. It also gives us the opportunity to take all of our brands and grow them outside the United States," said Tom Keltner, president of brand performance and development group at Hilton Hotels Corp.--David Nusbaum
Rank    Company (Ranking in 2005)                         Units
        * name                                     * franchises total/
        * address                                         L.A.
                                                     * company-owned
                                                       total/ L.A.

   1    Hilton Hotels Corp. (1) (2)                     2,050/20
        9336 Civic Center Drive                           306/6
        Beverly Hills 90210
   2    Merle Norman Cosmetics Inc. (1)                 1,940/14
        9130 Bellanca Ave.                                 4/2
        Los Angeles 90045
   3    IHOP Corp. (3)                                  1,242/66
        450 N. Brand Blvd.                                 6/0
        Glendale 91203
   4    iSold It (12)                                    800/40
        129 N. Hill Ave., Suite 202                        1/1
        Pasadena 91106
   5    Gold's Gym Franchising Inc. (4)                   592/8
        358 Hampton Drive                                 46/3
        Venice 90291
   6    World Gym International Inc. (5)                  320/9
        3223 Washington Blvd.                              0/0
        Marina Del Rey 90292
   7    It's A Grind Coffee House (23)                   267/45
        6272 E. Pacific Coast Highway, Suite E             8/6
        Long Beach 90803
   8    Wetzel's Pretzels (6)                            255/22
        35 Hugus Alley, Suite 300                          4/2
        Pasadena 91103
   9    Sizzler (7)                                      240/96
        15301 Ventura Blvd., Bldg. B, Suite 300           42/NA
        Sherman Oaks 91403
  10    Tacone (6)                                       201/38
        950 S. Flower St., Suite 105                       0/0
        Los Angeles 90015
  11    My Gym Enterprises (10)                          160/15
        15300 Ventura Blvd., Suite 423                    10/5
        Sherman Oaks 91403
  12    Child I.D. Program Inc. (9)                     143/120/0
        705 Lakefield Rd., Building G
        Westlake Village 91361
  13    Mathnasium Learning Centers                       115/5
        5120 W. Goldleaf Circle, Suite 130                 2/2
        Los Angeles 90056
  14    Color Me Mine Enterprises Inc. (11)              106/14
        5140 Lankershim Blvd.                              1/1
        North Hollywood 91601
  15    Relax the Back Carp. (13)                         106/6
        6 Center Court Drive, Suite 350                    0/0
        La Palma 90623
  16    Postal Connections of America (17)                103/7
        213 S. Robertson Blvd.                             0/0
        Beverly Hills 90211
  17    Collegiate Sports of America (15)                 93/2
        22900 Ventura Blvd., Suite 100                     0/0
        Woodland Hills 91364
  18    Closet Factory (7) (14)                           90/NA
        12800 S. Broadway                                 27/NA
        Los Angeles 90061
  19    Robek's Carp. (19)                                85/40
        1230 E. Rosecrans Ave., Suite 400                  0/0
        Manhattan Beach 90266
  20    Tapioca Express Inc. (16)                         65/18
        1908 Central Ave.                                  1/1
        South El Monte 91733
  21    Shakey's USA Inc. (18)                            63/49
        2200 W. Valley Blvd.                              18/17
        Alhambra 91803
  22    Fatburger North America Inc. (25)                 55/14
        301 Arizona Ave., Second Floor                    26/9
        Santa Monica 90401
  23    West Sanitation Services Inc. (20)                48/2
        3882 Del Amo Blvd., Suite 602                      1/1
        Redondo Beach 90277
  24    Pizza Man (21)                                    48/48
        6930 1/2 Tujunga Ave.                              0/0
        North Hollywood 91605
  25    Ameci Pizza & Pasta (22)                          45/22
        6603B Independence Ave.                            3/3
        Canoga Park 91303

Rank      Description of Franchise Operation              Cost
                                                  * initial investment
                                                    * franchise fee
                                                     * royalty (%)

   1       hotels and resorts ranging from              N/A (2)
        luxurious full-service to all-suite to      $50,000-$100,000
             focused-service properites.                 4%-5%
   2         retail sale of Merle Norman            $28,614-$155,862
                  Cosmetics products                       0
                                                           0
   3              family restaurants               880,000-3,500,000
                                                     40,000-50,000
                                                          4.5
   4        eBay drop-off store and online               85,500
                 business liquidation                    22,000
                                                           4
   5               fitness centers                      500,000
                                                         25,000
                                                           3
   6               fitness centers                 400,000-2,000,000
                                                         13,000
                                                        N/A (3)
   7           specialty coffee houses              248,500-466,000
                                                         36,000
                                                           6
   8     hand-rolled pretzels, lemonade, hot            129,650
                         dogs                            30,000
                                                           6
   9          casual dining restaurants                   N/A
                                                         30,000
                                                           4
  10      quick-service restaurants serving         200,000-400,000
           sandwiches, salads and smoothies              25,000
                                                           6
  11      children's gyms for ages 3 months         125,000-230,000
                   to 13 years old                       49,500
                                                         6 (4)
  12       child identification and safety               23,500
                       program                           23,500
                                                           0
  13       math-only after school learning               41,600
           centers for second grade through              12,500
                       SAT math                         N/A (5)
  14       paint your own ceramics studios          110,000-155,000
                                                         25,000
                                                           5
  15      retailer of ergonomic and comfort         237,000-377,000
                       products                          49,500
                                                         5 (6)
  16       postal and copy service centers         $113,000-$148,000
                                                        $20,900
                                                           4%
  17    athletic recruitment services for high           25,000
               school student-athletes                   18,500
                                                           0
  18      custom storage solutions designer         200,000-297,000
                     and retailer                        43,500
                                                          5.8
  19      quick-service restaurants offering            220,000
           fruit smoothies, health food and              25,000
               nutritional supplements                     7
  20     tea-based beverages, coffee, juice,        160,000-250,000
              food quick-service stores                  15,000
                                                        N/A (8)
  21                 pizza chain                        461,500
                                                         25,000
                                                           5
  22            hamburger restaurants               441,500-768,000
                                                         50,000
                                                           6
  23        restroom deodorizing services                7,000
                                                         6,000
                                                           NA
  24       pizza, chicken, ribs and Italian             100,000
                        dishes                           25,000
                                                           4
  25        pizza, pasta, salads and subs           225,000-250,000
                                                         25,000
                                                           4

Rank     Contact Information      Top Local Executive
          * company contact       * name
              * Web site          * title
                                  * phone

   1         Bill Fortier         Stephen F. Boilenbach
         hiltonfranchise.com      ceo
                                  (310) 278-4321
   2        Carol LaPorta         Jack Nethercutt II
           merlenorman.com        chairman
                                  (310) 641-3000
   3        Jess Sotomayor        Julia Stewart
               ihop.com           ceo, president
                                  (818) 240-6055
   4          Ken Sully           Ken Sully
             i-soldit.com         ceo
                                  (626) 584-0440
   5        Courtney Minor        Courtney Minor
             goldsgym.com         director, franchise development
                                  (310) 392-3005
   6     M. Uretz/K. Michael      Michael A. Uretz
             worldgym.com         president
                                  (310) 827-7705
   7         Steve Olson          Steven Shoeman
            itsagrind.com         ceo
                                  (562) 594-5600
   8         Bill Phelps          Bill Phelps
             wetzels.com          ceo
                                  (626) 432-6900
   9         Brad Ritter          Kenneth Cole
             sizzler.com          ceo, president
                                  (818) 662-9900
  10         Craig Albert         Craig Albert
              tacone.com          president
                                  (877) 482-2663
  11        Arnold Embuido        Cory Bertisch
              my-gym.com          ceo
                                  (800) 469-4967
  12        Chris Schlopy         Marc R. Bakerman
             4childid.com         president
                                  (805) 557-0577
  13        Andre Johnson         Peter Markovitz
            mathnasium.com        president
                                  (323) 389-1100
  14       Michael Mooslin        Michael Mooslin
           colormemine.com        president
                                  (818) 505-2100
  15      Stephanie Fleming       Richard W. Palfreyman
           relaxtheback.com       ceo
                                  (714) 523-2870
  16         David Hurley         C. Andy Thomson
        postalconnections.com     executive officer
                                  (619) 294-7550
  17          Jeff Duva           Jeff Duva
           csaprepstar.com        ceo, president
                                  (800) 600-7518
  18              NA              John LaBarbara
          closeffactory.com       ceo
                                  (310) 715-1000
  19       Corey Remington        Mitch Baker
              robeks.com          v.p., marketing
                                  (310) 727-0500
  20              NA              Kevin Fang
          tapiocaexpress.com      franchise director
                                  (888) 877-1616
  21          Joe Remsa           Arthur Gunther
             shakeys.com          ceo, president
                                  (626) 576-0737
  22       Keith A. Warlick       Keith A. Warlick
            fatburger.com         ceo, president
                                  (310) 319-1850
  23       Graham H. Emery        Graham H. Emery
          westsanitation.com      president
                                  (310) 793-4242
  24        Robert Ohanian        Robert Ohanian
                 N/A              ceo, president
                                  (818) 766-4395
  25        Nick Andrisano        Nick Andrisano
        amecipizzaandpasta.com    president
                                  (818) 712-0110

NA--Not Available

N/A--Not Applicable

(1) Includes Hampton Inn & Suites, Homewood Suites, Doubletree, Embassy
Suites, Hilton Garden Inn and Hilton Hotels brands.

(2)  Varies by brand.

(3) $7,000 annually.

(4) Plus 1 percent ad fund.

(5) $25 per student per month.

(6) Plus 2 percent national ad fund.

(7) Information obtained from World Franchising.

(8) 6.5 cents per container sold in the licensed store.

Note: Information on this list was provided by representatives of the
franchises themselves unless otherwise noted. Franchisers are ranked by
number of franchised locations companywide and number of company-owned
locations companywide, respectively.

Information for this list was provided by the companies themselves.
Numbers that appear to be tied have been rounded. Firms are ranked by
2005 and 2004 LA County billings, respectively.

To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and
thoroughness of the list, omissions and typographical errors sometimes
occur. Please send corrections or additions on company letterhead to
the Research Department, Los Angeles Business Journal, 5700 Wilshire
Blvd., Suite 170, Los Angeles 90036. [c]2006 Los Angeles Business
Journal. This list may not be reprinted in whole or in part without
prior written permission from the editor. Reprints are available from
Wright's Reprints, (877) 652-5295.

Researched by David Nusbaum
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:The List
Author:Nusbaum, David
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Jan 30, 2006
Words:1741
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