France's La Redoute Leverages Exstream's Dialogue To Forge Closer Ties With Customers.LEXINGTON, Ky. -- The French Leader in Direct-Mail Catalog Sales Improves Time-to-Market and Reduces Costs of Producing Personalised Customer Communications Exstream Software, Inc. (www.exstream.com) announced today that La Redoute, the leading catalog sales company in France, is using its Dialogue enterprise personalization software to create, manage and deliver over 150 million personalised invoices, mailings, labels, paychecks, and marketing documents annually. Using Dialogue, La Redoute (a subsidiary of PPR PPR peste des petitis ruminants. , which has 82,000 employees and 2004 annual revenues of 17.8 billion Euros) has completely re-engineered its invoice creation process to be more flexible and rapid, and has provided marketing the ability to double their personalised communications to customers. Further, Dialogue allows La Redoute to create its documents in the standard European A4 format rather the previous custom format, significantly reducing printing costs. La Redoute initially selected Dialogue for its outstanding document processing Processing text documents, which includes indexing methods for text retrieval based on content. See document imaging. performance, user-friendly graphic interface, multi-channel delivery capabilities (AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol. , PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. , PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts. , etc.), and ability to dynamically position variable images. "Exstream's software achieves processing performance we never dreamed of," says Jean-Pierre Klima of the Department of Application Architecture at La Redoute. "Advanced functionality that is usually offered as an option with other software is included in the Dialogue solution. Dialogue allows us to be prepared for tomorrow, when we will have to increasingly disseminate our communications by multiple channels instead of just traditional print/mail delivery." In the future, La Redoute expects to import pre-printed documents into Dialogue and use its PDF output capability for electronic proofing before production, further simplifying the document approval process. The company also intends to leverage Dialogue's sorting, bundling and consolidation capabilities with AFP output to conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?" fit, meet coordinate - be co-ordinated; "These activities coordinate well" France's Tem'Post standard, further reducing postage costs. "The deployment of Dialogue as its single platform for creating and managing personalised documents has permitted La Redoute to meet and exceed the increasingly complex requirements of its customers," says Jean-Jacques Joly, managing director of Exstream France & Southern Europe Southern Europe or sometimes Mediterranean Europe is a region of the European continent. There is no clear definition of the term which can vary depending on whether geographic, cultural, linguistic or historical factors are taken into account. . "We are proud to provide France's leader in direct catalog sales with a software solution that will allow them to continually meet new competitive challenges." About La Redoute Created in 1873, La Redoute launched their first catalog in 1928 and is now the largest French company in direct-mail catalog sales and the third largest in the world. With over 10 million customers worldwide, its catalogs are translated into numerous languages, and over 65 million packages are delivered every year to households across the globe. La Redoute is a part of the PPR home-shopping division, Redcats. A global leader in retail sales, Redcats has 19,000 employees and had revenues of 4.4 milliards euros in 2004. Redcats is a subsidiary of PPR (formerly Pinault-Printemps-Redoute) a world-leader in Distribution and Luxury products, present in 65 countries with 82,000 employees. With its brands Printemps, Redcats, Fnac, Conforama and CFAO, and luxury brands such as Gucci, Bottega Veneta Founded in the early 1960's, Bottega Veneta is a manufacturer of consumer goods, producing primarily men's and women's ready-to-wear clothing, small leather goods, and exclusive home items. The company is reputed for quality and exclusivity and its famed signature Intrecciato Line. , Yves Saint Laurent Saint Lau·rent or Saint-Lau·rent A city of southern Quebec, Canada, an industrial suburb of Montreal. Population: 77,391. , YSL YSL Yves Saint Laurent YSL Yolk Syncytial Layer YSL Youth Ski League YSL Yugoslavian Sign Language (SIL code) YSL St Leonard, New Brunswick, Canada - St Leonard Apt (Airport Code) YSL Your Second Life Beaute, Boucheron, Sergio Rossi Sergio Rossi is a leading Italian fashion designer and distributor of women's shoes and handbags, as well as a limited range of men's shoes. Gucci Group now owns 100% of the company as of 2004. , BEDAT & CO, Alexander McQueen Alexander McQueen CBE (born Lee Alexander McQueen, 17 March 1969) is an English fashion designer. Biography Born in the East End of London, the son of a taxi driver, McQueen started making dresses for his three sisters at a young age and announced his intention of , Stella McCartney and Balenciaga, PPR had revenues of 17.8 billion Euros in 2004. PPR is traded on Paris Euronext stock exchange. About Exstream Software Headquartered in Lexington, Kentucky, USA, and based in Paris for the France & Southern Europe operations, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized customer communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service bureau, telecommunications, utilities, retail and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response. For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com. All trademarks are the property of their respective owners. |
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