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France's Baron Philippe de Rothschild S.A. Launches MoutonCadet.com.


Interactive Site Becomes Valuable Resource for Consumers, Trade, and Media

CANANDAIGUA, N.Y. -- Baron Philippe de Rothschild S.A. has launched a new website dedicated to its flagship brand Mouton Cadet Mouton Cadet is the brand name of a range of generic Bordeaux wines.

Originally produced as a red "claret" wine, it is now offered also in white and rosé versions. History
1930–2000
, the world's leading branded Bordeaux AOC AOC,
n an acronym for the Aromatherapy Organizations Council.
 wine. With 21st century graphics and an engaging look-and-feel, the website offers an interactive experience that is user friendly and provides a rich resource of information for consumers, trade, and media alike.

"Mouton Cadet has continued to set the standard for branded Bordeaux wines, leaving a great demand from consumers for more detailed information," said Bethany DiSanto, Director of Marketing for North Lake Wines. "MoutonCadet.com provides an easy-to-use, sophisticated resource which reflects the class and image of this traditional wine that generations have enjoyed."

Designed by French Internet agency Systonic, MoutonCadet.com offers comprehensive information about the brand in the following sections:

* Bordeaux since 1930: the story of Mouton Cadet from its creation to the present day and the reasons behind its success;

* The wines: a presentation of the full Mouton Cadet portfolio including wine notes of recent vintages, as well as food and wine pairing advice;

* From the vine to the bottle: an interactive multimedia presentation of the production of Mouton Cadet, highlighting the vineyards through the seasons and the meticulous care they are given, the exacting standards and technical expertise of the winemaking team in producing the wine, and the skill of the team when assembling the finished product;

* News: new events, promotions and campaigns and media reviews, as well as examples of partnerships and references from prestigious, fashionable hotels and restaurants that represent Mouton Cadet worldwide.

In addition to the above, trade and media who visit the website have their own exclusive sections which provide the latest press releases, image library, and promotional materials. For more information about accessing the trade or media section and to receive a password, please contact Michael Wangbickler at mwangbickler@balzac.com.

To experience the newly launched website, please visit www.moutoncadet.com.

Mouton Cadet is imported by North Lake Wines, the classic wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands Constellation Brands, Inc., headquartered in Fairport, New York, is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, imported beer and spirits categories. , Inc. (NYSE NYSE

See: New York Stock Exchange
:STZ STZ Steinbeis-Transferzentrum
STZ Streptozotocin
) (NYSE:STZ.B) ("CBI CBI
abbr.
cumulative book index


CBI Confederation of British Industry

CBI n abbr (= Confederation of British Industry) → C.E.O.E.
"). Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands for North Lake Wines include Escudo es·cu·do  
n. pl. es·cu·dos
See Table at currency.



[Portuguese and Spanish, shield, escudo, from Latin sc
 Rojo, Fernleaf, Foolish Oak, J Roget, Kelly's Revenge, Marcus James, Mouton Cadet, Paul Masson
For the Olympic competitor, see Paul Masson (cyclist).


Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine.
 table wines, and Taylor California Cellars.
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Publication:Business Wire
Date:Feb 7, 2007
Words:422
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