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Foxtons, the 2% Real Estate Company, Sets New Growth Records.


Business Editors/Real Estate Writers

WEST LONG BRANCH, N.J.--(BUSINESS WIRE)--Sept. 8, 2003

Foxtons set new records by listing over a quarter billion dollars worth of property in August. Glenn Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , attributes the success to "the dedication of our 300 agents." Cohen says, "The company's emphasis is on having Top Local Agents that specialize spe·cial·ize
v.
1. To limit one's profession to a particular specialty or subject area for study, research, or treatment.

2. To adapt to a particular function or environment.
 in selling a particular area." When asked about the growing inventory, Cohen responded, "Smart sellers are listing their homes to take advantage of the strong Fall selling season and the exceptionally strong housing market. Ninety percent of the time our homes sell faster with our own agents marketing them than those listed through a Multiple Listing Service." The current average selling time for properties sold by Foxtons is 39 days.

Home sellers continue to be amazed a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 at the results of Foxtons' aggressive marketing techniques. As soon as a Top Local Agent lists the property a professional photographer visits the home. The photographers are able to capture all the interior details and create a panoramic pan·o·ram·a  
n.
1. An unbroken view of an entire surrounding area.

2. A comprehensive presentation; a survey: a panorama of American literature.

3.
 virtual tour of all the rooms in the house.

The next step is to get the property in the newspaper and on its website, www.Foxtons.com. With over one million visits a month it is one of the most popular websites of its kind on the east coast. It is no wonder, since buyers can use the Foxtons website to search over 4,500 homes by ZIP code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
, street address, or map. Many buyers use Foxtons' new advanced feature, which allows them to quickly and easily select options for their property search. Another advanced feature available on the website is the Foxtons Wizard Instructional help in an application or system development environment that guides the user through a series of multiple choice questions to accomplish a task. For the most part, wizards are more effective than the help menus found in most applications, which often border on the atrocious. , which automatically sends buyers an e-mail alert as soon as a Top Local Agent lists a new property that matches any criteria the buyer specifies.

Foxtons' local marketing doesn't stop there. Each seller is provided with magazine-quality brochures featuring multiple color photographs and information that describes in detail the features of the home. The brochures are distributed using curbside curb·side  
n.
1. The side of a pavement or street that is bordered by a curb.

2. A sidewalk.

adj.
Located, operating, or occurring at or along the sidewalk or curb:
 brochure boxes which are unique to Foxtons. Another technique Foxtons uses to get homes sold quickly is the use of postcards mailed to potential buyers in the area. These stunning high gloss postcards are of exceptional quality similar to the ones found in tourist gift shops. Foxtons backs this tremendous exposure with a comprehensive marketing campaign that has an annual budget of more than $10 million.

Foxtons Financial, the mortgage arm of the parent company, further assists in the aggressive selling process by providing Foxtons' buyers with the guaranteed lowest mortgage rate in the region. With few exceptions, sellers insist on buyers being pre-qualified by a mortgage company before being allowed to make an appointment to visit the property. Once the buyer makes an offer on the property, Foxtons' sellers can further protect themselves by requesting the buyer seek full mortgage approval prior to the seller accepting their offer. To help make the process convenient, Foxtons Financial is open seven days a week and Mortgage Specialists stay as late as 9 pm every night.

For more information on listing or buying a home you can call Foxtons toll free number 1-800 CALL FXT FXT Fire Extinguisher Training
FXT Transformation Tool for Xml
FXT Functional Xml Transformer
 (1-800-225-5398) seven days a week or visit the company's website www.Foxtons.com.
COPYRIGHT 2003 Business Wire
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 8, 2003
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