Fox Interactive Media Acquires Interactive Advertising Technology Company Strategic Data Corporation.Enhanced Media Network to Bring Hyper-Targeted Ad Serving to Reality LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Fox Interactive Media (FIM FIM The ISO 4217 currency code for the Finnish Markka. ), a division of News Corp (NYSE NYSE See: New York Stock Exchange :NWS NWS National Weather Service NWS Naval Weapons Station NWS New World Symphony NWS Nuclear Weapon State NWS Not Work Safe NWS National Watercolor Society NWS North Warning System NWS Nose Wheel Steering NWS National Waste Strategy (UK) ), announced today that it has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC SDC Silver Dollar City SDC Security Door Controls SDC Student Development Center SDC San Diego Chargers SDC Science Data Center SDC System Development Charges SDC Studebaker Drivers Club SDC San Diego, California (border patrol sector) ). SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising. SDC's technology will enable FIM to deliver highly-targeted, graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network. Fox Interactive Media, which spans MySpace, IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) , Direct2Drive, AmericanIdol.com, AskMen.com and more, is among the most visited networks on the Internet with more than 135 million worldwide unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. each month and is the number one most viewed network in the U.S. with over 40 billion pages viewed each month.(a) "SDC will enable us to realize the full potential of our massive online network," said Peter Levinsohn, President, Fox Interactive Media. "SDC's expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike." "We couldn't be more pleased to join the Fox Interactive Media family," said Richard Janssen, SDC CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "FIM is truly innovating how brands reach consumers in a socially networked world and we look forward to bringing our technologies and team to the effort." Since being founded in 2000, SDC has specialized in developing display ad serving and yield-optimization technology that significantly increase the revenue for its clients. SDC's clients include large ad networks and publishers. This is the first major acquisition by FIM under the helm of new president Peter Levinsohn, who joined the division in December of 2006. Financial terms of the deal were not disclosed. About Fox Interactive Media: A division of News Corporation (NYSE:NWS), Fox Interactive Media (FIM) offers a global, border-free online network that caters to consumers by giving them the platform and tools to express themselves, communicate with each other, and engage with the best music, TV, film, sports, information and more. The company's worldwide network includes such category leaders as MySpace, IGN Entertainment, FOXSports.com, RottenTomatoes, AskMen, AmericanIdol.com and more that together comprise one of the largest and most engaged audiences on the Web. (a) Source: comSore MediaMetrix |
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