Four Points by Sheraton Hyannis Arrives on Cape Cod; Hyannis Property Further Enhances Brand's Expansion in Resort and Leisure Destination Markets.Business Editors/Travel Writers WHITE PLAINS, N.Y.--(BUSINESS WIRE)--April 26, 2004 Starwood Hotels & Resorts Worldwide, Inc. (NYSE NYSE See: New York Stock Exchange : HOT) announces the reflagging of the Sheraton Hyannis Resort in Hyannis, Massachusetts Hyannis is the largest of seven villages in the town of Barnstable, Massachusetts, on Cape Cod. It is the commercial and transportation hub of Cape Cod and was designated an urban area as a result of the 1990 census. to the Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. Hyannis Resort. The Four Points by Sheraton Hyannis is ideally situated in Hyannis, Massachusetts, on Cape Cod Cape Cod, narrow peninsula of glacial origin, 399 sq mi (1,033 sq km), SE Mass., extending 65 mi (105 km) E and N into the Atlantic Ocean. It is generally flat, with sand dunes, low hills, and numerous lakes. , a popular Northeast vacation destination spot for the leisure traveler known for its scenic beauty and local beachside beach·side adj. Situated on or along a beach. attractions. The property has recently completed a refurbishment program including upgrading of bedding, bathrooms and guestrooms. In addition, the lobby has been given a facelift including installation of new carpeting and furniture as well as touching up the exterior. "This hotel demonstrates a new direction for the brand in terms of our expansion into resort and leisure market destinations," said Hoyt H. Harper II, senior vice president of Four Points by Sheraton brand. "Cape Cod's tradition and reputation as one of the Northeast's most affordable vacation playgrounds is well-known with vacation-goers around the country. We are thrilled to be opening this property as a Four Points by Sheraton, since the area fits in perfectly with our demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want as a mid-priced affordable hotel chain. Plus, Cape Cod is easy driving distance for vacationers traveling from either of the region's two major population centers - Boston and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ." The Four Points by Sheraton Hyannis is situated on 52 beautifully landscaped acres featuring 224 deluxe guest rooms with private patios, indoor/outdoor pools, one of Cape Cod's most comprehensive fitness centers, whirlpool and full-service Vista Del Mar Del Mar is the name of several places in the United States of America:
The resort is situated in the heart of downtown Hyannis, Cape Cod's historic capital of shopping, dining and entertainment. Hyannis' best public beaches are located less than one nautical mile from the resort. The resort's location is perfect for nearby excursions to historic Plimouth Plantation, the breathtaking scenic beauty of Martha's Vineyard Martha's Vineyard (vĭn`yərd), island (1990 est. pop. 8,900), c.100 sq mi (260 sq km), SE Mass., separated from the Elizabeth Islands and Cape Cod by Vineyard and Nantucket sounds. and Nantucket Island, whale watching Whale watching is the practice of observing whales and other cetaceans in their natural habitat. Whales are watched most commonly for recreation (cf. bird watching) but the activity can also be for scientific or educational reasons. cruises and Cape Cod National Seashore The Cape Cod National Seashore (CCNS), created on August 7th, 1961 by President John F. Kennedy, encompasses 43,500 acres (176 km²) of ponds, woods and beachfront on Cape Cod, Massachusetts. . The picturesque charm of Main Street, Hyannis featuring an eclectic mix of retail stores, antique shops and restaurants is only minutes away from the resort. Four Points by Sheraton hotels are located at airports, in mid-sized cities, leisure destinations, and business and commercial centers. Our hotels cater to business and leisure travelers as well as meeting planners seeking a quality, mid-priced value-oriented product. In addition to the high-speed Internet access services, key features include an on-premise restaurant serving cooked-to-order breakfast, complimentary bottled water in-room, room service with a 30-minute delivery guarantee, swimming pools, fitness facilities, business services and meeting space with catering facilities. Four Points by Sheraton, with 136 properties in 16 countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. is consistently rated as a top performer in the mid-priced category by Business Travel News' "Annual U.S. Hotel Chain Survey." Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com. ** Please contact Starwood's new, toll-free media hotline at (866) 4-STAR-PR (866-478-2777) for photography or additional information.**
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