Four More SMB Manufacturers Choose i-MARK to Add Web Self Service to Their Web Sites.

HARTFORD, Conn. -- i-MARK, Inc., the leading provider of Web self-service solutions for B2B durable goods manufacturers, announced today that four more B2B manufacturers have selected their 24/7Business(TM) system. They come on the heels of Nielsen Sessions' (CT) and Morganite Crucible's (CT) announcements in March. Today, i-MARK reported that Grove Gear (WI), division of Regal Beloit Corporation; W.M. Berg, (NY) division or Rexnord; Belden IBDN (Quebec) and Masterfix (The Netherlands) have selected 24/7Business to deliver Web self-service to their customers, prospects, agents and employees.

In making this announcement, Del Merenda, i-MARK's president and CEO remarked, "The business press and analyst' reports are stressing the importance of Web self-service (WSS) as a mission-critical growth and profit generator for B2B manufacturers. They point out that today's self-directed buyer wants WSS in order to best structure a personal 'discover-to-buy' cycle. Web self-service enables manufacturers to reengineer their go-to-market strategy, making it compatible with the buyer's preferred mode of communication - the Internet." Merenda added, "These four manufacturers selected i-MARK's 24/7Business to deliver WSS because of the competitive advantage they gain when giving their Web site visitors freedom to self-explore, evaluate, and select effective engineered product solutions on their own terms without experiencing endless waits in queue for that 'next available' agent."

Merenda gives two reasons for the rising popularity of 24/7Business with SMMs: their markets demand that sellers offer Web self-service; and SMMs naturally prefer time-proven, cost-effective, and industry-targeted solutions. He said that 24/7Business emerged from i-MARK's focus on building semi-custom eBusiness solutions for leading manufacturers since 1998. He added, "We've been an ASP from the onset of the dot.com bubble and despite some lean years, we passionately believed that i-MARK would prosper after the bubble burst because we focused on the right vertical solutions. Now SMMs are ready to adopt Web self-service and i-MARK offers the most robust, cost-effective and easily customized WSS solution for B2B manufacturers on the market today."

i-MARK claims their 24/7Business suite is attractively priced for SMMs with no fee increments for the number of users, sessions or transactions. Added Doug Billings, i-MARK's VP of Northern U.S. Sales, "In addition to its intuitive product discovery eCatalog module, 24/7Business includes a gem - Sales Lead Manager. For nearly a year, manufacturers have experienced a substantial drop in sales leads from traditional marketing sources while Internet search engines like Google(R) are simultaneously driving thousands of buyers to their Web sites. 24/7Business Sales Lead Manager closely tracks visitor activity, then aggregates, prioritizes and distributes quality leads to their sales channels based on manufacturers' rules." Added, Billings, "Over the last two years, our Enterprise customers recorded record sales wins among tracked Web site visitors, exceeding those from traditional sources by a factor of nearly five-to-one. Not surprisingly, these companies also recorded their best sales years ever over the same periods. We expect our SMM customers to have similar results."

i-MARK noted that individual press releases would soon be forthcoming reporting why each of these four manufacturers chose to invest in WSS.

i-MARK, Inc. offers hosted (Software-as-a-Service, SaaS) business solutions to manufacturers that increase the productivity of their employees, agents and engineering-oriented buyers/product specifiers. 24/7Business, it's exclusive packaged solution for SMMs, measurably reduces direct costs, increases top-line revenues and can pay for itself in less than four months. For more information, visit www.imark.com or contact i-MARK, Inc., at Hartford Square North, 10 Columbus Boulevard, Hartford, CT 06106; 1-800-397-7119; e-mail: [e-mail].