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Fountain Fresh introduces new micro bottling plant.


SALT LAKE CITY--(BUSINESS WIRE)--Sept. 28, 1995--Fountain Fresh International (NASDAQ/EBB:FNTF), developers and marketers of the world's finest World's Finest may refer to:
  • A number of DC Comics- related media, typically involving the teaming up of iconic superheroes Superman and Batman.
  • World's Finest Comics
 in-store, self-serve soft drink and pure drinking water drinking water

supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g.
 beverage centers, Thursday introduced a new Micro Bottling Plant Noun 1. bottling plant - a plant where beverages are put into bottles with caps
industrial plant, plant, works - buildings for carrying on industrial labor; "they built a large plant to manufacture automobiles"
 for foreign beverage companies during an around-the-world marketing trip by Ben Holbrook, a Fountain Fresh director.

The Fountain Fresh Micro Plant concept will allow beverage companies to place local production capacity of up to three million bottles per year in strategic locations throughout their countries for approximately $100,000. This would include a water treatment system.

The large, expensive centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 bottling plants that Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola
Coke

cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States)
 and Pepsi Cola install in developing countries put tremendous pressure on local beverage companies to compete. With the Fountain Fresh Plant, local bottlers will be able to spread an inexpensive bottling plant technology throughout their respective countries.

This will give them a tremendous competitive advantage over Coca Cola and Pepsi Cola, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Otto Cutts, president and chief executive officer of Fountain Fresh.

With the cost and difficulties of transportation and lack of proper infrastructure in developing countries, he said, the Fountain Fresh concept will yield significant savings for the in-country beverage company. Another major economic advantage will be the creation of local community jobs for the beverage industry.

Cutts speculated that local bottlers should be able to achieve a competitive advantage in the 20-25 percent range with the Fountain Fresh Micro Plant. He said he expects Holbrook will be returning in mid-October with orders for an India market roll-out.

The Fountain Fresh systems can package a wide variety of beverages including non-carbonated and carbonated soft drinks, sports drinks, new age natural fruit flavors, fruit juices and teas into bottles from 250 mL to two liters.

The pure drinking water can also be packaged in one through five-gallon containers. Fountain Fresh also supplies the syrup concentrates for all these beverages. The company also plans to add a beer concentrate to its line of product offerings soon, Cutts said.

Fountain Fresh already has its 12 and 24-flavor beverage centers operating in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Australia, Russia and the Philippines, with export agreements in negotiation with interests in Sweden, Austria, Greece, Thailand, India and Sri Lanka Sri Lanka (srē läng`kə) [Sinhalese,=resplendent land], formerly Ceylon, ancient Taprobane, officially Democratic Socialist Republic of Sri Lanka, island republic (2005 est. pop. .

CONTACT: Molesworth Associates Inc., Green Valley, Ariz.

Gordon Molesworth, 520/625-0035
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 28, 1995
Words:378
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