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Fountain Fresh forms joint venture with Malaysia's Antah Holdings.


SALT LAKE CITY--(BUSINESS WIRE)--Aug. 23, 1995--Fountain Fresh International (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 EBB:FNTF) Wednesday announced formation of a 50-50 joint venture with Antah Holdings Bhd of Kuala Lampur, Malaysia, to develop and market worldwide a Fountain Fresh version of a cup-fill fountain dispenser that will utilize its patented proportioning pump technology.

Fountain Fresh contributes its technology and experience to the joint venture and its engineering staff will complete the development of the cup-filling system, while Antah Holdings will finance the project, committing up to $500,000 initially.

The new system is aimed at capturing a significant share of the cup-fill fountain dispensers in fast-food restaurants, theaters and all other fountain outlets, which number in the hundreds of thousands around the world, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Otto Cutts, president and chief executive officer of Fountain Fresh.

Cutts said he can capture market share because his dispenser will produce a perfectly proportioned quality drink every time and will have up to 50 percent less service and labor cost than standard dispensers.

It will embody Fountain Fresh's patented pump capable of delivering three precisely controlled streams -- syrup syrup /syr·up/ (sir´up) a concentrated solution of a sugar, such as sucrose, in water or other aqueous liquid, sometimes with a medicinal agent added; usually used as a flavored vehicle for drugs. , carbonated water and, for diet drinks, NutraSweet which, as of this date no one has been able to accomplish -- to the company's proprietary fountain head, which can dispense dispense /dis·pense/ (-pens´) to prepare medicines for and distribute them to their users.

dis·pense
v.
To prepare and give out medicines.
 beverages, without excessive foaming, twice as fast as any system in use today, Cutts said.

Fountain Fresh already markets in-store, self-serve beverage dispensers which deliver either 12 or 24 flavors of ice-cold soft drinks into plastic bottles.

Antah's executive director, Tamrin Munir, who headed the joint venture negotiations, said the Fountain Fresh program meshes well with his company's present beverage businesses, which have captured 32 percent of the entire Malaysian soft drink market with its Pepsi Cola and 7-UP franchise as well as Merinda and Mountain Dew mountain dew
n.
Illegally distilled corn liquor.
.

Another branch of Antah owns 85 7-Eleven convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , which would be prospects for the new cup-filling Fountain Fresh systems.

Beside its food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  interests, Antah has financial, oil and gas, marketing and distribution, leisure and property, manufacturing and international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. .

Fountain Fresh already has marketing joint ventures in Canada and The Philippines, with customers in Australia and Russia. Negotiations are also near completion, Cutts said, for placement of its BEVERAGE CENTER 2000 dispensers in Sweden, Austria and Greece.

CONTACT: Molesworth Associates, Green Valley, Ariz.

Gordon Molesworth, 520/625-0035
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 23, 1995
Words:387
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