Foundstone Appoints New Chief Marketing Officer to Bolster Overall Marketing Strategy and Communicate Foundstone's Vision as an Enterprise Security Leader.Business Editors & High-Tech Writers MISSION VIEJO Mission Vi·e·jo A community of southern California southeast of Irvine. It is mainly residential. Population: 96,300. , Calif.--(BUSINESS WIRE)--Sept. 23, 2002 Company Expands Leadership Capabilities with Marketing Guru Larry McIntosh Foundstone Inc., the premier provider of enterprise vulnerability management software and services, today announced the appointment of Larry McIntosh to chief marketing officer. In his new position, McIntosh will lead Foundstone's marketing and branding initiatives by leveraging the company's capabilities and domain expertise and creating value with messaging that uniquely resonates with customers, prospects and employees. "Foundstone is determined to attract the best talent across all functions of the company as we continue to focus on expanding our enterprise software capabilities," said George Kurtz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Foundstone. "We've already assembled the best security professionals in the business and we're delighted to further strengthen the senior leadership team by adding a marketing powerhouse with an outstanding track record of success." McIntosh brings more than 20 years of marketing experience and branding knowledge from the software, e-commerce, consumer and corporate sectors. Most recently leading corporate marketing for HNC (HNC Software Inc., San Diego, CA) A software company that specialized in products that detect credit card fraud, manage merchant risk, automate lending decisions and home valuations and manage retail inventories. Founded in 1986 by Robert Hecht-Nielsen and Todd W. Software Inc., McIntosh successfully transitioned the public company from a niche, custom analytics provider to a leading high-end analytic and decision management enterprise software company. The strategy was a key component, raising the profile of the company for a successful near billion-dollar merger. Prior to HNC, McIntosh led strategic marketing efforts for the Internet's most comprehensive shopping network, CBS (Cell Broadcast Service) See cell broadcast. StoreRunner Network Inc., an endeavor backed by Viacom CBS, Compaq Computers and others. "Foundstone is a marketer's dream come true, especially in today's economy," said McIntosh. "It has that rare combination of renowned industry experience and credibility, a proven business model and products that are meeting the needs of the marketplace; all the ingredients needed to become a formidable enterprise software company." McIntosh also has consumer corporate and agency advertising experience building on major brand names. At Frito-Lay, he held vice president of branding and advertising positions, where he was charged with developing a new corporate identity system, advertising, promotion, design and communications initiatives. At Pepsi-Cola International, he was responsible for the company's image outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In addition to growing the brands internationally from $2 billion to nearly $5 billion, he also negotiated all celebrity endorsements and was the principal driver behind the transformation of Pepsi to "blue." McIntosh also resided over the Coors, Ford and Pontiac advertising accounts at FCB See DOS FCB. (operating system) FCB - file control block. , JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory and DMB&B, respectively. McIntosh has been honored with numerous industry accolades and awards, including winner of Gold and Silver Effie Awards, Roger Enrico Marketing Innovation Award and Pepsi-Cola International "High Performance Leadership" honors. He is also a board member of the Andre Agassi Andre Kirk Agassi (born April 29 1970, in Las Vegas, Nevada) is a former World No. 1 professional tennis player from the United States who won eight Grand Slam singles tournaments and an Olympic gold medal in singles. Foundation for assisting underprivileged, abused and abandoned children. About Foundstone Foundstone addresses the security and privacy needs of Global 2000 companies with world-class Enterprise Vulnerability Management Software, Managed Vulnerability Assessment A Department of Defense, command, or unit-level evaluation (assessment) to determine the vulnerability of a terrorist attack against an installation, unit, exercise, port, ship, residence, facility, or other site. Services, Professional Consulting and Education offerings. The company has one of the most dominant security talent pools ever assembled, including experts from Ernst & Young, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen , PricewaterhouseCoopers and the U.S. Defense Department. Foundstone executives and consultants have authored nine books, including the international best-seller "Hacking Exposed: Network Security Secrets & Solutions." Foundstone has headquarters in Orange County, Calif., and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Washington, D.C., and Seattle. For more information, visit www.foundstone.com or call 877/91-FOUND. |
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