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Fossil Reduces Costs and Maximizes Creativity with the Adobe Design Collection; Fashion Innovator Switches from QuarkXPress to Adobe InDesign Software.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 11, 2001

Adobe Systems (Nasdaq:ADBE) Incorporated, the leader in network publishing, today announced that Fossil, Inc. has converted to the Adobe(R) Design Collection, including Adobe InDesign(R) software. Fossil is a leader in the design, development, marketing and distribution of contemporary fashion watches, apparel and accessories.

Promoting Fossil's innovative products and providing marketing support for distributors and OEMs worldwide requires producing large volumes of catalogs, point-of-sale materials, ads, signage and other marketing materials. About 300 collateral projects are active during any given week in Fossil's in-house design studio of approximately 100 creative professionals. Nearly 50 full-color catalogs are produced annually. Previously, this work was completed using Adobe Illustrator(R), Adobe Photoshop(R), and QuarkXPress(TM) software.

"Our move to the Adobe Design Collection saved us a significant amount of money," said Tim Hale, Fossil's senior vice president and image director. "Even more important, our designers and production staff are thrilled with the increased creativity and productivity that InDesign offers."

To meet its demanding production schedule while reducing costs and fostering creativity, Fossil converted to the integrated Adobe Design Collection, adding InDesign and Adobe Acrobat(R) to its workflow. Since January 2001, Fossil has produced numerous catalogs and other collateral materials using the Adobe Design Collection, with InDesign for page layout and production. The integrated Adobe suite supports a streamlined workflow, from start to finish.

"Fossil has long been recognized for its innovation and forward-thinking design," said Susan Altman Prescott, vice president of cross-media publishing at Adobe. "By converting to the Adobe Design Collection and Adobe InDesign, Fossil is coupling maximum creativity with tangible business benefits such as reduced costs through increased productivity."

The switch to InDesign went smoothly for Fossil's designers. Each component of the Adobe Design Collection shares common commands, tools, palettes and keyboard shortcuts, spurring quick learning and efficiency. Since moving to the Adobe Design Collection, Fossil's designers spend less time switching back and forth between QuarkXPress and Illustrator or Photoshop, enhancing productivity.

The Fossil production team pre-flights catalogs and other materials in InDesign, to ensure fonts, colors, image formats and print settings are correct, thereby reducing errors during pre-press and printing. InDesign files are then sent to one of Fossil's print service providers. Fossil switched to InDesign because nearly 50 print providers who work with Fossil support InDesign files.

About the Adobe Design Collection

The Adobe Design Collection includes Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat software. Professionals benefit from the Design Collection's tight integration between the four Adobe solutions, creative control, enhanced productivity and value the Collection provides. The Design Collection is available through Adobe Authorized Resellers and the Adobe Store at The estimated street price is $999 (U.S.). For more information, customers can visit

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated ( builds award-winning software solutions for Network Publishing, including Web, ePaper, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.2 billion.

Note to Editors: Adobe, the Adobe logo, Acrobat, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 11, 2001
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