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Fort Point Partners Teams With Interworld to Implement Internet Commerce Solutions.


SAN FRANCISCO/NEW YORK--(BUSINESS WIRE)--March 2, 1999--

Cambridge University Press Cambridge University Press (known colloquially as CUP) is a publisher given a Royal Charter by Henry VIII in 1534, and one of the two privileged presses (the other being Oxford University Press).  to Benefit from

Strategic eCommerce Partnership

InterWorld(R) Corporation, a leading provider of enterprise-class Internet commerce software systems, today announced that Fort Point Partners has signed on as a strategic systems integration partner for the company. Fort Point has already deployed InterWorld's award-winning Commerce Exchange solution for Cambridge University Press (CUP).

In its initial partnering project, Fort Point used its Fortified fortified (fôrt´fīd),
adj containing additives more potent than the principal ingredient.
 Process(SM) to provide strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  and implementation services to enable CUP -- one of the world's oldest and largest academic publishing houses -- to create its second-generation eCommerce site powered by InterWorld's world-class Internet commerce software. The combined Fort Point and InterWorld solution securely completes online transactions, accurately supports timely order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment  and improves overall efficiency of CUP's internal business processes.

To build the end-to-end enterprise commerce solution, Fort Point customized InterWorld's software to implement CUP's business processes and used XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 technology to integrate multiple existing legacy product databases into a seamless data feed. The solution leveraged CUP's existing online marketing materials by integrating legacy product URLs, implemented customized tax and shipping rules, and supported sophisticated search capabilities, including customized search results supporting specialized sorts, filters and item display.

"For our second-generation Web site, we needed to find a robust and flexible software solution that would meet the demands of our increasing volume of eCommerce. The solution also needed to deal with the challenges posed by disparate legacy systems -- and we found our solution with the alliance of Fort Point and InterWorld," said Ann Gabriel, electronic information marketing manager, Cambridge University Press. "We were impressed by Fort Point's focus on our selling objectives, InterWorld's ease of enterprise integration and their combined ability to make clear technology decisions based on what our customers needed."

Fort Point and InterWorld Partner to Create Best-of-Breed eCommerce Solution

The partnership brings together Fort Point's Fortified Process(SM); a proven eCommerce methodology developed over 3 years of successful engagements, with InterWorld's proven, high-performance eCommerce technology. The combination creates a powerful e-business solution for mid- to large-sized businesses looking to build substantial revenue streams online.

"InterWorld delivers the kind of scalable, diverse platform that organizations need in order to conduct business effectively over the Internet," said James Roche, chief executive officer, Fort Point Partners. "Pairing our overall experience and specific eCommerce expertise with InterWorld's exceptionally robust software now makes it feasible to crack the toughest eCommerce problems."

As a strategic integration partner, Fort Point will now be able to provide businesses with complete InterWorld-based front and back-office functionality such as product presentation, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , credit card processing, order and account management, and fulfillment.

InterWorld partners with leading eCommerce systems integration firms, such as Fort Point, to provide its customers with immediate access to a highly trained global professional service sector comprised of companies that can customize, integrate and deploy medium and large-scale InterWorld software solutions.

"In the world of e-business, speed of implementation, scalability and reliability is becoming synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 success -- and our two companies are dedicated to speeding up the clock and providing a truly mission-critical solution for our customers," said Alan Andreini, president and chief executive officer of InterWorld. "Between our advanced portfolio of applications, tools and business process components and Fort Point's ability to help customers extract business value from them, we can now quickly develop and deliver solutions that make the Internet an increasingly significant sales channel."

InterWorld's Commerce Exchange family of products includes its suite of enterprise applications, easy-to-use tools, state-of-the-art Process Application Server and universal Business Adapters The Universal Business Adapter (UBA) was a popular TV commercial in 2002 for IBM's WebSphere Integration Software. The UBA was touted to "connect anything to everything" during what appears to be a sales call to several business people. . The products comprise a modular system that may be configured con·fig·ure  
tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures
To design, arrange, set up, or shape with a view to specific applications or uses:
 in a variety of ways to meet customers' specific requirements. InterWorld's Process Application Server provides the foundation for InterWorld's customers to set up and operate a sophisticated electronic commerce system, and is easily adaptable for use with a variety of databases, Web servers and operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . InterWorld's WebBroker product enables businesses to handle a large volume of Internet commerce by intelligently distributing Internet requests across multiple application servers. The Commerce Exchange applications are ready-to-use software products that perform Internet commerce business functions. InterWorld also offers software development tools to add functions to the system and administration tools to manage the system. Business adapters enable integration of the Commerce Exchange solution with other information systems within the organization or across the Internet within a trading partner community.

About Fort Point Partners

Fort Point Partners, founded in 1996, is the leading expert in strategy and technology for online selling. Fort Point has unparalleled experience in creating profitable online selling strategies and building large-scale Internet commerce systems. The company partners with leading solution providers such as Sun (SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA)
SUNW Stanford University Network Workstation (Sun Microsystems, Inc) 
), Silicon Graphics (SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. ), Informix (IFMX IFMX Informix Corporation ), Oracle (ORCL ORCL Oracle (stock symbol) ), NetGravity (NETG NETG National Education Training Group ), InterWorld, and Netscape (NSCP NSCP National Schistosomiasis Control Program
NSCP National Space Communications Program
NSCP Native (Mode) Service Control Point (Tandem) 
). Fort Point Partners uses the Fortified Process(SM), a proven methodology for planning, developing and deploying high-performance Internet commerce solutions delivered on a fixed-time, fixed-bid basis. Fort Point is on the Web at www.ftpoint.com

About InterWorld

InterWorld Corporation is a leading provider of enterprise-class Internet commerce software for sales, order management, account management and fulfillment. The company develops, markets, and licenses high-performance, mission-critical enterprise commerce applications focused on the selling chain. The InterWorld Commerce Exchange family of products includes a state-of-the-art platform, enterprise applications, robust tools and universal business adapters. InterWorld's products have been adopted by Global 2000 manufacturers, distributors and retailers. Founded in 1995, InterWorld is a privately-held company headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY, with offices in major U.S. cities as well as Australia, Europe, and Japan. For more information, visit InterWorld's World Wide Web site at http://www.interworld.com or telephone 1-877-ECOMMERCE.

InterWorld is a registered service mark and a trademark of InterWorld Corporation. All other trademarks are acknowledged.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 2, 1999
Words:950
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