Fort Point Partners' eSelling Solutions Drive Success of Petstore.com.Business Editors/High Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 17, 2000 Fort Point Partners Inc., the only leading Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the services firm dedicated to helping companies sell better online, provided the eSelling solutions that helped Petstore.com (www.Petstore.com), the leading online source for pet products and expert advice, to successfully increase customer conversion rates and average order size. Petstore.com's impressive results were validated val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. by data from Media Metrix, which ranked Emeryville-based Petstore.com at No. 51 on its list of top 100 most-visited e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sites. Petstore.com was planned and built by Fort Point Partners, which positioned Petstore.com for success by delivering technology and Internet systems that provide what buyers care about most customer convenience, service and reliability. "Fort Point helped us deliver the ultimate buying experience for pet lovers," said Byran Dunkeld Dunkeld (dŭn'kĕld`), village, Perth and Kinross, central Scotland. It was a center of Celtic Christianity and the seat of the early Scottish kings. , co-founder and VP of Engineering. "They are experts in using strategy, technology and Internet systems to connect critical business partners and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , to give customers what they want - a quick, easy way to buy the products they need." Fort Point developed technology and Internet systems to support Petstore.com's commitment to creating an exceptional customer experience. Fort Point's solution involved the integration of sales, customer service, fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. and inventory systems, and scalability How much a system can be expanded. See scalable. scalability - How well a solution to some problem will work when the size of the problem increases. For example, a central server of some kind with ten clients may perform adequately but with a thousand clients it options that ensured Petstore.com's site would be able to handle increased customer traffic. The result is convenient and reliable service for Petstore.com customers. "The systems of a website can romance the customer and influence how the purchasing decision is made. Whether a person is shopping online or in a store, the experience should be convenient, easy, and satisfying. To be successful, sellers now need to design their sales, marketing, customer service and other systems around the needs, habits and preferences of their customers," said James James, person in the Bible James, in the Gospel of St. Luke, kinsman of St. Jude. The original does not specify the relationship. James, rivers, United States James. Roche, Chief Executive Officer and co-founder of Fort Point Partners. Fort Point Partners helped Petstore.com define the needs of an already heavily shopped site, then focus on delivering features consistent with their desire to exceed customer expectations. Petstore.com isn't stopping with their recent success - with the 1999 holiday shopping effort closed, Fort Point will continue to evolve the site integrating additional systems and customer service features raising the bar they set even higher. Petstore.com Petstore.com's main goal is to provide expert pet care advice and solutions to foster customer loyalty. To support Petstore.com's goal, Fort Point Partners developed technology that enables them to offer each customer a highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , outstanding shopping experience. For example, Petstore.com can offer customers personalized service with features such as delivery and subscription services. The subscription service, "Never Run Out Again," provides regular deliveries of supplies customers need on a regular basis. About Fort Point Partners Fort Point Partners is the only Internet services firm focused on building solutions that sell harder. More than 50 clients such as such as J.Crew, Hewlett Packard and Intel use Fort Point partners eSelling business practice to drive sales across multiple channels. eSelling focuses strategy, technology and Internet systems on the most profitable part of e-commerce, wherever buyers and sellers meet. Fort Point is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Its venture partners include Accel Partners and Baker Communications Fund, L..P. Reach Fort Point at www.fortpoint.com or 415/537-7000. |
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