Forrester Research.

Percentage of financial institutions with web-sites that list enriching existing customers as a goal of their financial site, according to a survey by Forrester Research: 53

Percentage of financial institutions that said acquiring new customers was a goat of their website: 40

Percentage of financial institutions that say they measure the success of their website by site traffic: 67

Rank given to usability when financial institutions were asked to rank, on a scale of one to five, what the priority on their website should be: 1

Rank financial institutions gave themselves when they graded themselves on the same scale: 3.8

Source: Forrester Research. Contact Jeff Koplow at [e-mail]