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Forrester Research Appoints New EMEA President.


CAMBRIDGE, Mass. -- Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, Inc. (Nasdaq: FORR FORR Friends of the Russian River
FORR Freedom of the Road Riders (Motorcyclists)
FORR Flight Operations Readiness Review
) today announced that it has appointed Dennis van Lingen to the position of president, EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , effective May 15, 2006. In this role, he will be responsible for leading the company's business in EMEA, which comprises Europe, the Middle East, and Africa. Van Lingen, a longtime Forrester marketing executive, succeeds Robert Davidson

For other people named Robert Davidson, see Robert Davidson (disambiguation).
Robert Davidson (1804 - 1894) was a Scottish inventor who built the first known electric locomotive in 1837.
, who will leave Forrester on June 30, 2006.

"I would like to extend my appreciation to Robert for his leadership," said George F. Colony, chairman and chief executive officer. "I am grateful for his many accomplishments and wish him the best in his future endeavors."

As part of Forrester's succession plan, the company has worked with van Lingen to assume leadership of Forrester's business in EMEA. "Over the past six years, Dennis has held leadership roles both in Europe and in the US," stated Colony. "His tenure in both regions, extensive knowledge of the company, and strategic and operational expertise will enable him to effectively lead and enhance our EMEA business."

Van Lingen joined Forrester in 2000 as director of marketing in the company's Amsterdam office. In that role, he managed all aspects of the European marketing strategy as well as the European events business. Since 2004, he has served as vice president, marketing, Americas, in the company's headquarters in Cambridge, Mass., where he contributed to Forrester's growth and enhanced its new business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . Specifically, van Lingen redesigned and strengthened the lead management process, oversaw events, and drove sales through successful marketing programs for the Americas.

Prior to joining Forrester, van Lingen worked in the marketing division of Nissan Europe for eight years, where he was a senior manager involved in pan-European launch activities, product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
  • Market requirement
  • Product management
  • Product Manager
, and product life-cycle management. Earlier, van Lingen was a marketing officer at Royal Philips Electronics in the Netherlands. Van Lingen is a Chartered Marketer from the British Chartered Institute of Marketing (CIM (1) (Computer-Integrated Manufacturing) Integrating office/accounting functions with automated factory systems. Point of sale, billing, machine tool scheduling and supply ordering are part of CIM. ) and holds a DipM postgraduate diploma
See also: Postgraduate Training in Education

A postgraduate diploma is a qualification awarded typically after a bachelor's degree. Countries which award postgraduate diplomas include Australia, India, New Zealand, England and Wales, and the Republic
 in Marketing from CIM.

Davidson will remain with Forrester until June 30, 2006 while he transitions his duties to van Lingen.

Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 28, 2006
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