Forrester Research: 2007 Online Holiday Retail Sales To Hit $33 Billion.CAMBRIDGE, Mass. -- US online retail sales this holiday season will reach $33 billion, a 21 percent increase over last year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ). The survey of 2,500 online consumers analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. spending plans across eight retail categories. Among the findings of this year's survey: * Apparel and accessories will top holiday shopping lists -- 80 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said that they would purchase something in this category online during the upcoming holiday season. * A majority of consumers have a continued interest in free shipping promotions -- 61 percent of online consumers said that they are more likely to shop online with a retailer that offers free shipping. * Fewer consumers are willing to pay for "frills Frills see frilled. " like gift wrap or overnight delivery this year -- only 26 percent of consumers said they would pay for expedited delivery prior to the holiday season, down from 45 percent who said they would do so in 2006. * Gift cards promise to be a big winner during the 2007 holiday season -- 18 percent of online consumers said that they plan to spend more on gift cards this year, compared with last year. "Retailers should have an action plan in place for how best to take advantage of gift cards following Christmas and through January, which is known to be the most active redemption period," said Forrester Research Principal Analyst Sucharita Mulpuru. "Online retailers that are ready to capture those customers will likely be able to maintain relatively strong sales, in spite of in opposition to all efforts of; in defiance or contempt of; notwithstanding. See also: Spite the traditional Q1 seasonal dip." Forrester defines the holiday shopping season as the period between Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. and Christmas. The report "Outlook For US Online Retail: Holiday 2007" is available to Forrester RoleView clients and can also be purchased directly at http://www.forrester.com/go?docid=43761. About Forrester Research Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com. (c) 2007, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc. |
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