Former Ziff-Davis Executive Appointed Senior Vice President of Business Development and Sales At RealNames Corporation.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--July 26, 2000 Chris Dobbrow Brings More Than Fourteen Years of Technology Publishing and Internet Experience to New Position RealNames Corporation, a market leader in Internet Keyword navigation, today announced the appointment of Chris Dobbrow to the post of senior vice president of business development and sales. Dobbrow, former executive vice president of Ziff-Davis Inc., brings more than 14 years of sales and business development experience to the position. He will be responsible for the company's business development and sales strategy and programs worldwide, and will report directly to Mary Burnside, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of RealNames. "This appointment confirms our commitment to establishing a strong, experienced senior management team," said Burnside. "Chris' experience will be invaluable as we drive adoption of Internet Keywords worldwide." Dobbrow joins RealNames from Ziff-Davis, a leader in technology media and marketing, where he helped grow and reinvent the company's leading brands. He most recently served as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ZD's popular Internet education site, SmartPlanet. Prior to this position, he was executive vice president of Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, Publishing, where he was responsible for managing all operations for PCMagazine, PCComputing, FamilyPC, and Equip Magazine, and where he developed successful business partnerships with Excite, Microsoft, Sony Consumer Electronics, 3Com, and Apple. "I have spent my career building strong brands both on and off the Web," said Dobbrow. "RealNames offers me another great opportunity to partner with marketers and strengthen their brands through the convergence of online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. ." Dobbrow is a graduate of the University of New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). with a degree in business administration. About RealNames Corporation RealNames Corporation, a market leader in Internet Keyword navigation, develops and markets products and services that simplify Web navigation, enable media convergence Media convergence is a theory in communications where mass mediums merges together to create a new product offering a variety of the properties of each. Such an example is that of the internet. , and monetize Internet traffic for browsers, search engines, directory services and portals. Major brands can use RealNames products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet Keywords have been integrated into Microsoft's Internet Explorer browser, and are used by leading search and portal sites such as MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , AltaVista, Inktomi, Google, Go2Net, and the GO Network as part of their infrastructure to improve directory look-up and search results. Founded in 1997, RealNames is based in Redwood City, Calif. Note to Editors: RealNames, RealNames System, RealNames Service, Real Name Service and RNS RNS Regulatory News Service (UK stock market) RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit) RNS Ribonukleinsäure (German: RNA) RNS Residue Number System are either servicemarks or registered servicemarks of RealNames Corporation. To access the RealNames press center go to: Internet Keyword: RealNames Press Room |
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