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Former Sun Microsystem Vice President Joins Silicon Image to Head Marketing and Business Development.


CUPERTINO, Calif.--(BUSINESS WIRE)--Aug. 26, 1999--

Silicon Image, Inc. today announced the appointment of Steve Tirado, a 13-year marketing and sales veteran of Sun Microsystems, to executive vice president of marketing and business development.

At Silicon Image, Tirado will be responsible for leading the marketing and business development groups and driving technology into new markets.

"We're pleased that Steve is joining our executive management team," said David Lee, Silicon Image CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Steve has an outstanding marketing and business development background and brings a wealth of management experience to Silicon Image."

Tirado, 45, was most recently vice president of marketing for the NC Systems Group. He was responsible for driving the marketing and sales development efforts required to establish Sun's thin client product family and associated server software in the marketplace.

His tenure at Sun began in 1986 during which time he held senior sales and marketing positions, including Director of Product Marketing for Volume Desktops, General Manager of Sun Mexico, Regional Manager of Sales for Latin America and Product Line Manager for SPARCstation Desktop Products.

Tirado holds an M.B.A from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  Berkeley, an M.A. from Boston University and a B.A. from the University of California Santa Barbara.

Silicon Image designs, develops and markets semiconductor solutions for applications that require cost-effective, high-bandwidth, integrated solutions for high-speed data communications. The company's PanelLink(R) technology implements the industry's only specification, scaleable, end-to-end, serial, all-digital physical connectivity between computers, controllers, or other sources of video and digital video display devices such as flat-panel monitors.

Silicon Image's products have been incorporated in host systems and displays sold by leading manufacturers such as Apple, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , Compaq, Fujitsu, Gateway, Hitachi, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , LG, Matrox, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Princeton Graphics, Samsung, Sharp, Toshiba and ViewSonic. The PanelLink protocol has been adopted by the Digital Display Working Group (DDWG (Digital Display Working Group) An organization devoted to standardizing a digital interface to flat panel displays. Formed in 1998 by Intel, Compaq, Fujitsu, HP, IBM, NEC and Silicon Image, it introduced its Digital Visual Interface (DVI) in early 1999. ) in the newly established Digital Visual Interface “DVI” redirects here. For other uses, see DVI (disambiguation).

The Digital Visual Interface (DVI) is a video interface standard designed to maximize the visual quality of digital display devices such as flat panel LCD computer displays and digital
 (DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on. ) specification.

Note to Editors: All trademarks and registered trademarks are those of their respective companies. The text of this release as well as additional background information may be downloaded from our Web site at www.roederj.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 27, 1999
Words:350
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