Former Starbucks, Nike Executive John Wyatt Tapped as President of Altrec.com; Wyatt Brings Unmatched Creative and Marketing Credentials To Growing Outdoors/Lifestyle Web Retailer.
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BELLEVUE, Wash.--(BUSINESS WIRE)--June 26, 2000
Online outdoor and travel lifestyle retailer Altrec.com (www.altrec.com), today announced the appointment of its first president, John Wyatt
Reporting to the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Wyatt, 49, is responsible for overseeing the day-to-day operations of the company, providing strategic guidance and support to Altrec.com CEO Mike Morford, and directing the company's line managers. Altrec.com was founded in 1998 under the leadership of Morford.
Wyatt, with an M.B.A. from Northwestern University's (Ill.) J.L. Kellogg Graduate School of Management, most recently served as vice president of creative services/marketing at Starbucks. Prior to Starbucks, he was the general manager of global development of Nike where he developed and imaged Niketowns, Nike Stores and Nike Factory Stores worldwide. Before Nike, he served as vice president of real estate and store design for retailer Eddie Bauer where he designed, developed and sited retail stores during the company's expansion from 150 stores to 500 stores.
"John brings to Altrec.com an authoritative global retail and branding perspective," said Morford. "He's made his mark in the retail industry and is recognized as a driving force in new retail concepts and innovative partnership growth strategies for Starbucks, Nike and Eddie Bauer," continued Morford. "John arrives as we enter the next phase of Altrec.com's maturation -- a period in which he will play an active role in the rapid expansion of the business and in developing new strategic partnerships."
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Wyatt, "Altrec.com adds a new dimension to online commerce. It has taken a different and more compelling path than ordinary digital catalog retailers by infusing inspiration, passion, education and entertainment into the retail web experience." He added, "With multiple revenue streams and its multi-dimensional, customer-centric approach to online retailing, Altrec.com has much more staying power than its online counterparts. We are taking this e-commerce model to the next level by leveraging new business opportunities and partnerships to build better, faster and smarter toward profitability."
Altrec.com, ranked No. 1 outdoor e-tailer by Gomez.com, is a leading online destination for outdoor enthusiasts who want to turn their passion into action. Altrec.com offers more than 350 top gear and apparel brands, combined with adventure travel planning services and informative, inspirational content, including multi-media presentations, magazine-style articles and photo galleries. Featured activities include camping, hiking, backpacking backpacking
Sport of hiking while carrying clothing, food, and camping equipment in a pack on the back. In the early 20th century backpacking was primarily a means of getting to wilderness areas inaccessible by car or by day hike. , cycling, climbing, paddling pad·dling
1. The act of moving a boat by means of a paddle.
2. A spanking or beating with a paddle.
Paddling of ducks: a company of ducks on water—Lipton, 1970. , flyfishing, snowsports, conditioning, and active travel. Altrec.com activity shops provide live, expert customer service and guidance on selecting the right gear, outdoor and travel skills, and health and fitness. Founded in April 1998, Altrec.com is a privately held company privately held company
A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Bellevue, Washington Bellevue is a rapidly growing city in King County, Washington, U.S., across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle, it is now categorized as an edge city or a boomburb. .
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