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Former SAP Vice President, Retail, Edwin Fowler to Join Notiva as Senior Vice President, Corporate Development.


Business Editors/High-Tech Writers

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Dec. 8, 2003

Strategic Position Will Drive Company Growth,

Complement Sales Organization

Notiva Corporation, a leading provider of trade settlement software, announced today that it has hired retail industry veteran Ed Fowler to act as senior vice president, corporate development.

Mr. Fowler, formerly vice president, retail for SAP America, Inc., will take on a number of responsibilities for the emerging enterprise software company. As a strategic advisor to Notiva's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and senior management team, Fowler will be responsible for the entire scope of corporate and strategic development and partnership activities, including consulting, technology, product and Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 Industry (CGI CGI
 in full Common Gateway Interface.

Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program.
) initiatives. In this position, he will implement business strategy and align it to corporate sales and marketing strategies.

"Ed's years of retail industry and enterprise software leadership are a welcome addition to our strong management team," said Tom Furphy A furphy, also commonly spelt furfie, is Australian slang for a rumour, or an erroneous or improbable story.

The word is derived from water carts made by a company established by John Furphy: J. Furphy & Sons of Shepparton, Victoria.
, Notiva CEO. "He joins a proven organization that has demonstrated its success over the past year in placing Notiva on the forefront of collaborative transaction management."

In addition to his work with SAP America, Mr. Fowler has worked at WhereNet Corporation, where he served as vice president, worldwide sales; PeopleSoft USA, where he was vice president, retail business unit; and Intrepid Systems, where he acted as director of enterprise sales worldwide.

Mr. Fowler holds a BBA BBA
abbr.
Bachelor of Business Administration
 in Marketing from Baylor University Baylor University, mainly at Waco, Tex.; coeducational; chartered and opened 1845 by Baptists (see Baylor, Robert E. B.) at Independence, moved 1886 and absorbed Waco Univ. (chartered 1861). The library has a noted Robert Browning collection.  in Texas.

About Notiva

Notiva, a pioneer in the field of collaborative transaction management and trade settlement, has built its business with a focus on unlocking enduring value for companies and their business partners. Notiva's applications reduce the cost and friction of financial processes integral to trading within and between businesses. The company is initially focused on the Retail and Consumer Packaged Goods industries, where the supply chain is complex with hundreds of thousands of items, thousands of delivery points, multifaceted pricing and sophisticated distribution methodologies.

For more information, please visit our Web site at www.notiva.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 8, 2003
Words:326
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