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Former Packeteer VP of Sales Jim Baker to Join Orbital Data; Networking Veteran with More Than 30 Years of Experience in Technology Sales Management Appointed as Vice President of Sales for Orbital Data.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Orbital Data, a leading provider of WAN optimization WAN optimization products seek to accelerate a broad range of applications accessed by distributed enterprise users via eliminating redundant transmissions, staging data in local caches, compressing and prioritizing data, and streamlining chatty protocols (e.g., CIFS)..  and application acceleration solutions, today announced the appointment of Jim Baker Jim Baker or James Baker, a relatively common name, encompasses a number of individuals, arranged in chronological order, by year of birth:
  • Jim Baker (Mountain Man) (1818-1898), American frontier trapper, scout and guide
 to the position of vice president of worldwide sales. With more than 30 years of high technology sales, sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, product marketing and customer support experience, most recently as vice president of sales for the Americas for Packeteer, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:PKTR), Baker brings a strong background in all phases of direct and channel sales strategy, support and execution. In this position, he will be responsible for driving all of Orbital Data's sales efforts, on a global basis, with a particular focus on a rapid expansion of channel sales.

Baker brings to Orbital Data extensive experience in the WAN optimization and application acceleration industry and in developing sales programs directed at enterprise customers. In addition to a strong track record of accomplishments at start-up companies, Baker most recently spent seven years at Packeteer managing the company's sales efforts in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . In this capacity, his team was a major contributor to increasing the company's revenues to more than $100 million and growing the company's customer base to more than 7,000 customers. Baker was particularly successful in establishing customer relationships with large enterprises with distributed IT operations.

"Jim is a proven leader with an extensive background in implementing effective sales programs to enterprise customers seeking WAN and application acceleration solutions," said Dick Pierce, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Orbital Data. "As Orbital Data continues to deliver new and innovative products, Jim is perfectly suited to direct our sales efforts, especially as these solutions are now being more widely deployed by large enterprise organizations."

Prior to joining Packeteer, Baker served in VP of worldwide sales positions at Shomiti Systems, Inc., a developer of network analysis, monitoring, and fault diagnosis solutions for the LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  marketplace, and Lannet, Inc., an intelligent LAN hub manufacturer acquired by Madge Networks. In addition, Baker has also held senior sales management positions at Network Peripherals, Synoptics See Bay Networks.  Communications and Tridata.

"The recent product introductions from Orbital Data, including the company's unique AutoOptimizer Engine and the industry's first software client, OrbitalEdge, have demonstrated that Orbital Data is committed to delivering new and innovative WAN optimization products for the enterprise market," said Jim Baker. "I look forward to working with the Orbital Data team as the company moves to execute an aggressive and exciting product roadmap as well as global channel programs."

About Orbital Data

Orbital Data is a leading wide area network acceleration company. It is unique in the industry in its ability to "auto-optimize" WAN links, providing a simpler and smarter way to deliver LAN-like performance to remote users over the WAN, while being significantly easier to deploy and manage than competitive solutions. Orbital Data is also the only vendor to offer an end-to-end WAN acceleration solution for the entire enterprise, including datacenters, remote offices, home offices and mobile users. With Orbital Data, enterprises can improve the application experience for remote users as well as increase the efficiency of the IT organization's network managers. Customers include Atlas, Conexant, DataPath, Disney, Petroleum Geo-Services ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and , Sony, Time Warner, the U.S. Marine Corps, Univision and Yahoo. More information about the company can be found at www.orbitaldata.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 6, 2006
Words:538
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