Former Motley Fool Advisor Plans To Launch His Own Stock Newsletter Service.

CHARLESTON, S.C. -- Today Mathew Emmert, former stock analyst and newsletter advisor for The Motley Fool, launched a website and announced plans for his own newsletter service, Mathew Emmert's Dividend Gambit. Fans can now follow Emmert's advice and commentary at www.dividendgambit.com.

While at the Fool, Emmert made over 100 investment recommendations to his readers and beat the market for nearly four consecutive years -- outperforming the vast majority of mutual funds during the period.

"Although my time with the Fool was rewarding, I have a chance to interact with readers via my own website and newsletter, and that's a tremendous opportunity. This transition will allow me to offer new features and communicate with visitors via new mediums like real-time chat and video," said Emmert.

While maintaining his dividend focus, Emmert says he'll offer more of a portfolio-management solution in this service. As he describes it, "Most investment newsletter products are basically stock listing services, releasing picks on a set monthly schedule, but I plan to make Dividend Gambit more flexible than that. I'll simply recommend stocks to subscribers when they're attractive, not based on a requirement to pick one-to-two stocks per month."

When asked about the nature of the newsletter market, Emmert went on to say, "Today's investors are far more savvy, and they need a more robust solution. Consider that true portfolio managers buy stocks when they're attractive, sell when appropriate, and sit tight when necessary. And that's exactly what I'll be doing in Dividend Gambit while still offering regular issues and plenty of market commentary."

To distribute that market commentary to the masses, Emmert plans to harness the power of video. "It may not replace the written word," he said, "but it's a powerful competitor. I honestly think we've reached a point where subscribers expect video from a sophisticated service in this space. And for me, it's another energetic medium to convey timely ideas and establish a more personal relationship with my readers."

Emmert does keep his finger on the investing pulse of his subscribers. Calvin Cook, an Atlanta business owner and long-time reader of Emmert's work put it this way: "I'm fascinated with Mathew Emmert's ability to take the most complex investing principles and make them easy for readers to understand while still satisfying the experienced investor's need for in-depth analysis. There's no doubt he finds the best companies in the stock market, he's rarely wrong, and you've just got to love his writing style. He's the only financial writer I know of who can actually make this stuff interesting."

Currently, the Dividend Gambit website offers details on the launch of the newsletter as well as a discussion board (where Emmert himself participates often) and regular video commentary from Emmert. The first issue of the Dividend Gambit newsletter will be released in spring 2007. Until then, Emmert and his team will continue to add functionality to the website, chat with readers, and publish videos.

Mathew Emmert's Dividend Gambit is owned and operated by Gambit Capital Management, Inc. based in Charleston, SC. Gambit Capital Management is focused on providing superior investment advice without special interests, barriers, or boundaries.