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Former Media Executive Tells SCU Graduate Students to Keep Ethical Perspective; Graduate Degrees Conferred in Buck Shaw Stadium.


News Editors/Education Writers

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--June 15, 2003

Mary F. Bitterman, former San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and Hawaii public broadcasting public broadcasting: see broadcasting.  executive, today reminded recipients of post-graduate degrees from Santa Clara University of the importance of ethics and integrity in their professional lives.

"Subject matter will always change, but ethical behavior should know no season -- what we ought to do must be embedded in our nature for all time," the SCU SCU Santa Clara University
SCU Southern Cross University (New South Wales, Australia)
SCU Southern California University of Health Sciences (Whittier, California)
SCU Serious Crimes Unit
SCU Special Care Unit
 alumna told the nearly 900 recipients of graduate degrees in business, counseling psychology Counseling psychology as a psychological specialty facilitates personal and interpersonal functioning across the life span with a focus on emotional, social, vocational, educational, health-related, developmental, and organizational concerns. , education, engineering, and pastoral ministries.

Bitterman said that in recent scandals involving profit and non-profit organizations, the managers had plenty of expertise or knowledge, but lacked "integrity, conscience, and character."

"Let us underscore today the importance of that which is and must remain constant and immutable IMMUTABLE. What cannot be removed, what is unchangeable. The laws of God being perfect, are immutable, but no human law can be so considered.  -- the integrity you bring to your professions and the respect you hold for the people you serve," she said.

Bitterman's speech to the Sunday graduates and their approximately 4,000 guests echoed similar references to the University's strong emphasis on ethics made in Saturday's undergraduate commencement speech by another SCU alumna, Arizona Gov. Janet Napolitano. Bitterman, a 1966 Santa Clara graduate who holds a Ph.D. in history from Bryn Mawr, was awarded an honorary doctor of public service degree.

SCU President Paul Locatelli, S.J. handed out six Ph.D. degrees in engineering, and master's degrees: 376 in business, 60 in counseling psychology, 120 in education, 221 in engineering and eight in pastoral ministries.

A fourth-generation Californian, Bitterman has family ties to Santa Clara University, where her father and brother received bachelors and law degrees and her daughter received a law degree. A former director of the Voice of America Voice of America, broadcasting service of the United States Information Agency, est. 1942. Originally set up as a means of fighting the cold war, the Voice of America produces and broadcasts radio programs in English and foreign languages to other countries in order , as well as former president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of The James Irvine Foundation and of KQED public radio and television, Bitterman is director of the Osher Lifelong Learning Institutes. She is on the advisory board of the University's Center for Science, Technology, and Society.

About Santa Clara University

Santa Clara University, a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offers its 8,060 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's and law degrees. Distinguished nationally by the fourth-highest graduation rate among all U.S. master's universities, California's oldest higher-education institution demonstrates faith-inspired values of ethics and social justice. More information is online at www.scu.edu.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 15, 2003
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