Former Cox Interactive Media Executive Joins Geocast Hilary Goodall joins Geocast as Vice President of Programming.Business Editors and Technology Writers MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Feb. 24, 2000 Geocast Network Systems, Inc. today announced the appointment of Hilary Goodall to vice president of programming. Goodall, former vice president of content programming with Cox Interactive Media, joins Geocast's growing management team. Goodall will drive the company's local content programming strategy and implementation to bring personalized broadcast quality programming to the PC. Geocast is setting the framework for a comprehensive new service and network that will deliver customized, rich-media information and entertainment programming to the PC desktop initially via digital TV broadcast signals. In what is being hailed as the first true convergence The angle at which one meridian is inclined to another on the surface of the Earth. See also convergence. between digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a and the Internet, Geocast is combining the efficiency and immediacy of TV broadcasting with the customization and control of the PC. Geocast will provide consumers personalized content with broadcast-quality full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , CD-quality audio and instant software downloads. "We are fortunate to have Hilary join our growing team of extraordinary individuals," said Jim Ramo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Geocast Network Systems. "She brings a wealth of expertise and unparalleled experience in local interactive content and in developing entirely new programming services." Hilary Goodall joins Geocast from Cox Interactive Media, a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., where she served as vice president of content programming. Part of the founding group at Cox Interactive Media, Goodall helped build a network of locally-focused city web sites across the country with the goal of serving residents and advertisers in each of the communities they serve. Prior to Cox Interactive Media, Goodall held the position of managing editor with @Home Network where she developed an innovative content service for the broadband network's launch. Goodall also held senior level editorial and content development positions with Apple Internet Services and Taft Broadcasting The Taft Broadcasting Company, also known as Taft Television and Radio Company, Incorporated, was a media conglomerate based in Cincinnati, Ohio. It has its roots in the family of William Howard Taft, the 27th President of the United States, whose nephew, Hulbert and was part of the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. CEEFAX team that developed the world's first electronic news and information service. Goodall holds a B.A. with honors in history from the University of Kent at Canterbury, earned a postgraduate research scholarship and held a faculty position teaching interactive publishing at Miami University (Ohio). About Geocast With headquarters in Menlo Park, Calif., Geocast Network Systems, Inc. is building a new network that leverages digital broadcast infrastructure to deliver personalized rich-media information and programming to the PC desktop. Geocast has developed agreements with leaders in the broadcast, programming and consumer electronics industries. These partnerships include Hearst-Argyle Television, Inc., Belo Corporation, Liberty Media Group, Electronic Arts and THOMSON multimedia. In addition the company is backed by the premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] of Mayfield Fund, Kleiner Perkins Caufield & Byers and Institutional Venture Partners. For more information, visit the Geocast website at http://www.geocast.com. |
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