Former Chairman of RTNDA and Emmy Award-Winning CBS News Director Mike Cavender Joins Medialink.

ATLANTA -- Emmy Award-winning news veteran Mike Cavender has joined the regional business development team of Medialink Worldwide Incorporated (Nasdaq: MDLK), a global leader in providing news and media services for professional communicators and marketers, it was announced today. A former Chairman of the Radio-Television News Directors Association (RTNDA), Cavender will provide strategic counsel to public relations and marketing professionals at corporations, agencies and not-for-profit organizations throughout the Southeast from his base in Atlanta.

Cavender brings to Medialink more than two decades of experience as a major market broadcast news executive, having served as a vice president and news director at CBS television affiliates in Washington D.C., Atlanta, Tampa, Fla., and Nashville, Tenn. In addition, his leadership work for the RTNDA includes his contributions as a trustee and former Chairman of RTNDF, the group's non-profit foundation. Earlier in his career, Cavender was a writer, producer and executive producer in both print and broadcast media.

Most recently, Cavender was a partner in an Atlanta-based media services firm, where he developed and managed the marketing, communications and media relations plans of several Fortune 500 companies. His broadcast media relations programs for clients have been honored with multiple Phoenix Awards by the Georgia Chapter of the Public Relations Society of America in its annual statewide competition that recognizes excellence in the public relations profession.

"As an award-winning journalist and media professional, Mike possesses the knowledge, skills and experience to provide clients with solid counsel on how best to deliver content to newsrooms and across other media platforms," said Larry Thomas, chief operating officer of Medialink. "With his journalism expertise and stellar accomplishments as a media industry leader, Mike's record speaks for itself. We are honored to have him as part of our team."

Cavender will tap into Medialink's comprehensive suite of broadcast and broadband services to help PR and marketing clients meet their diverse communications objectives. In addition to business development activity, Cavender's responsibilities will include working with Medialink's team of seasoned media relations professionals to continue establishing and maintaining relationships with TV and radio news directors across the country.

"Increasingly, multimedia news and information is accessed on demand and on the go by audiences who want to stay informed on a variety of topics, and thousands of communications professionals rely upon Medialink's unmatched portfolio of services to harness the power of video and audio in this exciting new world," stated Cavender. "I look forward to working with clients to develop and implement strategies that engage audiences with meaningful messages delivered through the media that matter."

Medialink's vast array of media resources encompasses its global network of state-of-the-art broadcast facilities, including a Global Broadcast Center in New York and studios in Hollywood and London; a digital newsroom offering multimedia content via an online portal to Web publishers and journalists; and a full-time staff of producers and media relations experts, including a dedicated unit for Spanish-language services. The Company recently launched its direct-to-consumer broadband distribution platform that delivers client content in multiple formats to the public via the Internet and a host of mobile media-playing devices. By offering direct-to-consumer content, Medialink greatly expands the reach of is traditional analog and digital satellite delivery to broadcasters.

More than 150 professionals in Medialink's offices in the United States and United Kingdom bring together their diverse backgrounds in marketing and public relations, journalism, and digital content management and research to help the Company's 3,000 clients achieve communications success. Since its inception in 1986, a customer-focused approach has driven the development of Medialink's staff, which includes experienced employees from organizations such as ABC, CBS, NBC, FOX, The BBC, Dow Jones, United Press International, and CNBC.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.