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Formation Systems Appoints Daniel Keelan as President and CEO.

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Formation Systems today announced the appointment of Daniel Keelan as president and chief executive officer. In his new position, Mr. Keelan will be responsible for overseeing Formation Systems' operations and growing the company's business within such industries as consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
, chemicals and pharmaceuticals.

Prior to joining Formation Systems, Mr. Keelan was the Executive Vice President and General Manager of i2 Technologies' Network Operations and Business Development. In this role he directed i2's efforts in building networked-based services and developing alliances and sales channels. Previously at i2 he held positions as Managing Director, Europe Middle East & Africa in Brussels, Belgium, Vice President of Sales, West and Central USA in Dallas, TX, and Vice President and General Manager Asia Pacific & Japan located in Melbourne, Australia. In addition, Mr. Keelan held various sales and management positions at Oracle Corporation and IBM (International Business Machines Corporation, Armonk, NY, The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) .

"I see an exciting and promising future for Formation Systems and its customers," said Mr. Keelan. "Companies are recognizing that effective Product Lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline.  Management leads to increased revenue and better gross margins. Formation has established itself as a leader in PLM (Product Life cycle Management) A comprehensive information system that coordinates all aspects of a product from initial concept to its eventual retirement. Sometimes called the "digital backbone" of a product, it includes the requirements phase, analysis and design  software for process manufacturers. I look forward to leading the company through its next phase of growth, leveraging my experience gained at other enterprise software providers."

About Formation Systems

Formation Systems develops Optiva, a suite of product development software for process industries. Their mission is to ensure a company's best ideas become the world's greatest products. Formation customers include large global Fortune 500 companies such as The Coca-Cola Company, Procter & Gamble, GE Plastics, Akzo Nobel Akzo Nobel is a multinational company, active in the fields of healthcare products, coatings and chemicals. Headquartered in Amsterdam, the Netherlands, the company has activities in more than 80 countries, and employs approximately 62,000 people. , Kerry Group Kerry Group LSE: KYGa, is a major quoted food company headquartered in the Republic of Ireland. It is quoted on the Dublin ISEQ and London stock exchanges. It evolved initially from a local dairy co-op in the Munster region of Ireland.  plc, Golden State Foods, Parfums Christian Dior Parfums Christian Dior is the make-up and perfumery line of Christian Dior SA, based on the company created by twentieth-century fashion designer Christian Dior. It was created in 1947 with the launch of Miss Dior perfume. , Yves Rocher, RPM and The Valspar Corporation. Formation's software offers customers high return, low risk and quick time to benefit. Founded in 1995, Formation Systems is privately held and headquartered in Southborough, Massachusetts. For more information visit the corporate web site at
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Publication:Business Wire
Date:Jan 28, 2002
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