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Forget Beverly Hills, Paramus is the place to shop.


If you are a celebrity, you want to call Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , California, 90210 home. If you are a retailer, whether you are a big name chain or franchise, or a local mom-and-pop shop, Paramus, New Jersey Paramus (IPA: /pəˈræməs/) is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 25,737. , 07652 is where you want to be.

Paramus annually records the largest dollar volume in retail sales--more than $5 billion--than any other zip code in the United/States. Paramus attains this astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 figure even with its Blue Laws blue laws, legislation regulating public and private conduct, especially laws relating to Sabbath observance. The term was originally applied to the 17th-century laws of the theocratic New Haven colony, and appears to originate in , which require most business's to shut their doors on Sundays. For over the past three decades, Paramus has remained one of the most sought-after addresses for retailers in the country.

Weighing in with a population of over 600,000 in just a five-mile radius, Paramus' desirability lies in its extraordinary resident buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
 which exceeds $15 million annually. Paramus' demographics are highly desirable and so is its location. Situated just 10 miles west of the George Washington Bridge George Washington Bridge, vehicular suspension bridge across the Hudson River, between Manhattan borough of New York City and Fort Lee, N.J.; constructed 1927–31. It is one of the longest suspension bridges in the world. , Paramus easily taps into New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 consumers who do not mind making the 30-minute trip to enjoy New Jersey's zero percent sales tax sales tax, levy on the sale of goods or services, generally calculated as a percentage of the selling price, and sometimes called a purchase tax. It is usually collected in the form of an extra charge by the retailer, who remits the tax to the government.  on clothing and shoes and just six percent on other goods.

With five major enclosed shopping malls (Garden State Plaza, Riverside Square, Paramus Park Mall, Bergen Mall and Fashion Mall), and the abundance of traffic on the Route 4 and 17 corridors, if you are not doing business in Paramus, you are "missing the boat." On average, the traffic on Paramus' retail corridors moves slower due to the high volume of vehicles.

While annoying to commuters, retailers reap the rewards. The drivers and passengers in the slow moving cars have the opportunity to look at the stores they are passing, rather than just whizzing down the street in a race to get to their destination.

Paramus boasts over seven million square feet of retail space, almost all of which is occupied, and also commands some of the highest tents for retail space in the country. Furthermore, Paramus is home to a virtual who's who of retailers and there are more than 25 retailers who occupy more than one store in Paramus. Within the last year alone, Paramus has become home to such retailers as Crate & Barrel, Storehouse Furniture, AC Moore, Norwalk Furniture, Thomasville Furniture, Citibank, Countrywide Financial, Golfsmith, Bigs Furniture and Five Below lust to name a few.

If you are a national retailer, having a presence in Paramus is almost a prerequisite.

It is a sure way to establish your name in one of the top demographic markets in the world. Paramus' location at the crossroads of several New Jersey highways, as well as the commuter traffic to and from Manhattan, and its high household incomes, are just some of the reasons why you could say Paramus is "the retail crossroad of the Northeast."

CHUCK LANYARD, DIRECTOR BROKERAGE SERVICES, THE GOLDSTEIN GROUP
COPYRIGHT 2005 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Retail Markets
Author:Lanyard, Chuck
Publication:Real Estate Weekly
Geographic Code:1U2NJ
Date:Sep 14, 2005
Words:469
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