Forecasts to 2010 Showing How the Dairy Products Market in Austria is Set to Change.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c37321) has announced the addition of Dairy Products in Austria to their offering.

Our Dairy Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: milk, cheese, yoghurt and smoothies

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?

--Get a detailed picture of the dairy industry

--Pinpoint growth sectors and trends and identify factors driving change

--Understand the competitive environment, the market's major players and leading brands

--Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.

Topics Covered

1. EXECUTIVE SUMMARY

2. MARKET BACKGROUND

--2.1 Food Consumption

--2.2 Foodservice Trends

--2.3 Health and Wellness

3. PACKAGED FOOD RETAIL SALES

--3.1 Market Performance

--3.2 Competitive Environment

--3.3 Leading Company Profile - Berglandmilch reg GenmbH

--3.4 Leading Company Profile - Niederosterreichische Milch Holding AG (Nom)

--3.5 Leading Company Profile - Manner & Comp AG, Josef 

--3.6 Leading Company Profile - The Kelly Company

--3.7 Foodservice: Cash and Carries Dominate Distribution

--3.8 Retail Distribution

--3.9 Retailer Activity and Private Label Trends

--3.10 Forecast Market Performance

4. DAIRY PRODUCTS

--4.1 Sector Performance

--4.2 Milk Performance

--4.3 Cheese Performance

--4.4 Yoghurt Performance

--4.5 Leading Flavours: Yoghurt

--4.6 Smoothies

5. DEFINITIONS

Summary

Continuing pressure from private label products

No end to the polarisation in packaged food is expected for 2004, with continuing pressure on branded products from private label offerings. This will be driven by an increase in the private label share in supermarkets/hypermarkets as well as the expansion of discounters, whose portfolio is dominated by private label products. Particularly high growth in private label sales will once again be seen in dairy and processed frozen food. The increase in private label sales is firstly due to the fact that private label penetration in some packaged food is still below comparable European countries. Secondly, it is underpinned by a combination of greater price consciousness on the consumer side and improvements in quality and choice on the supply side.

Companies Mentioned Include:

- Berglandmilch GmbH - Manner & Comp AG - Kelly GmbH - Eskimo Iglo GmbH - Hofer GmbH & Co KG - Kraft Foods Osterreich GmbH - Osterreichische Unilever GmbH - Rewe Austria AG - Ferrero oHG - Niederosterreichische Milch Holding AG - Nestle Osterreich GmbH - Spar Osterreichische Warenhandels AG - Gebruder Woerle GesmbH - Danone GesmbH Austria - Wrigley Austria GesmbH - Tirol Milch - Masterfoods Austria OHG - Bahlsen GmbH - Manner & Comp AG, Josef - Ankerbrot AG - Storck GmbH - Billa AG - Felix Austria GmbH - Olz AG, Rudolf - Radatz Fleischwaren-Vertriebsgesellschaft mbH - Tann Fleischwarenindustrie- & Handels GmbH - Inzersdorfer Nahrungsmittelwerke GmbH - Haribo Lakritzen Hans Riegel Betriebs GmbH - Milupa GmbH & Co KG - Lindt & Sprungli Austria GmbH - Frosta Tiefkuhlkost GmbH - Hipp GmbH - Oetker GmbH - Kellogg Osterreich GmbH - Wolf GmbH & Co KG, Joseph - Adolf Darbo AG - Handl Tyrol GmbH - Landhof GmbH & Co KG - Johann Kotanyi GmbH - Maggi GmbH - Josef Recheis GmbH - Efko Feinsaure Konserven GmbH & Co KG - Conditorei Coppenrath & Wiese GmbH & Co KG - Stastnik GmbH & Co KG - Alpenmilch Salzburg GmbH - Griesson de Beukelaer GmbH & Co KG - Alma GmbH - Procter & Gamble Austria GmbH - Campina GmbH - Wiesbauer GmbH - Wagner Tiefkuhlprodukte GmbH - Molkerei Alois Muller GmbH & Co KG - Mautner Markhof AG - Gmundner Molkerei Genossenschaft GmbH - Reiter Fleischwaren GmbH - Privatkaserei Rupp - Jomo Zuckerbackerei GesmbH - Vereinigte Fettwarenindustrie GmbH KG - Harry-Brot GmbH - SpA E Galbini Melzo - Importhaus Schenkel GmbH - Ritter Sport-Schokolade GmbH - Princes Foods BV - McCain Foods GmbH - Ricola AG - Wendeln Brot und Backwaren GmbH & Co KG - Bioquelle Klaus Losch GmbH - Almlieslfrisch GmbH - Gemuseverarbeitung AG - Maresi Markenartikelvertrieb AG & Co KG - Lorenz Bahlsen Snack-World GmbH & Co KG Germany - VOG AG - Scholler Lebensmittel GmbH - Chupa Chups (Grupo) SA - Barilla Austria GmbH - Kuhne Feinkost GmbH - Staud GmbH - Landfrisch Molkerei - Artisanal

For more information visit http://www.researchandmarkets.com/reports/c37321