Forecasting Next Generation Hardware and Software Markets to 2010.LYON, France -- Reportlinker.com announces that a new market research report related to the world wide video game market is now available to its catalogue. Next Generation Consoles: Games publishing, hardware analysis and forecasts to 2010 http://www.reportlinker.com/p045766/next-generation-consoles.html The report examines the prospects for next generation platforms and the implications for the console manufacturers A console manufacturer is a company that manufactures and distributes video game consoles. It is also known as a first-party video game publisher. Historically, some of the most recognized console manufacturers include: By using survey data from major software publishers, the report provides an overview of third party attitudes to making games for the new console (1) The physical control panel on a computer or electronic device. (2) A terminal or desktop computer used to monitor and control a network. (3) Any display terminal. platforms. In addition the report models how many unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. a third party publisher will need to sell in order to break even in the key US market. The report considers the implications for the hardware manufacturers in an era where the cost of developing new titles has climbed significantly. The early part of the console cycle is the most costly and third party publishers must make tough decisions on which of the new platforms to support, without the benefit of knowing how successful each console will be in a given territory. In this period of transition spending on previous generation console software is in steep decline before the next generation has matured sufficiently to compensate. Better than expected performance from PS2 and handheld handheld: see personal digital assistant. platforms grew the market in 2006 but publishers will now look to the new platforms to power growth from 2007 onwards on·ward adj. Moving or tending forward. adv. also on·wards In a direction or toward a position that is ahead in space or time; forward. Adv. 1. . Key Findings Global sales of next generation software is forecast to reach $13.9bn by 2009 PS2-style dominance dominance In genetics, the greater influence by one of a pair of genes (alleles) that affect the same inherited trait. If an individual pea plant that has one allele for tallness and one for shortness is the same height as an individual that has two alleles for tallness, the will not be repeated in the next generation hardware market: we anticipate that competition will be far more intense with market shares split on a territorial basis The cost of making games has increased markedly in the next generation, as a consequence the importance of first party publishing has increased while third parties seek strategies to mitigate mit·i·gate v. To moderate in force or intensity. mit  i·ga tion n. now
precipitous levels of riskSales of PS2 games will persist well into the next generation: significant PS2 game sales across all major territories until the end of 2008 In the report Global next generation console hardware and software forecasts to 2010 Analysis of platform owner and third party publisher strategies The rising cost of making games Break even analysis: how much must a game sell to break even in the US Next generation software catalogues: publishing pipelines, historic sales, new IP and platform exclusivity analysed Next generation online: the evolution from games platform to broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). media hub See digital media hub. Table of content Tables and charts Management summary Introduction Fundamentals of console cycles First-party publishers and third-party publishers Next gen console hardware Raising the bar - the impact on game production costs Why does the cost of making games keep rising? Cost mitigation strategies Raising barriers to entry and level of risk for publishers Next gen publishing break even analysis Introduction Break even analysis I: Single platform Break even analysis II: Multi-platform Publisher strategies for the next-generation Exploiting online business models Key features of next generation console online services PlayStation Network Platform Microsoft Xbox Live Microsoft XBL non-gaming content strategy Nintendo Virtual Console Next generation software analysis Introduction Games publishing pipelines Platform exclusivity Five million unit sales New IP - who is taking most risks? Who is playing safe? Platform owner publisher strategies Sony Microsoft Nintendo Winners and losers Next generation console forecasts Strengths and weaknesses summary of content line-up for the 3 platforms Which publishers appear best-placed to reap next-gen rewards? EA Square Enix Take Two Interactive Ubisoft Tables and Charts Management summary Global 128 bit (last generation) and 256 bit (next generation) annual software sales value Global 128 bit (last generation) and 256 bit (next generation) annual software sales value ($m) Introduction Year on year hardware sales trends (Volumes 000s) Year on year global hardware volume Next generation console overview Next gen console hardware Overview table of launch dates and pricing Raising the bar - the impact on game production costs Next generation console predictions Ubisoft scale up: Development staff growth 1992 - 2006 Incidence of console hits: US Lifetime sales 2004 - 2006 Next gen publishing break even analysis US console games: average annual sales per game Incidence of console hits: US Lifetime sales 2004 - 2006 Xbox 360 Playstation 3 Wii Xbox 360 & Playstation 3 multiplatform Xbox 360 & Playstation 3 & Wii multiplatform Publisher strategies for the next-generation World annual software sales value ($m) US Software sales by platform 2005-2010 Exploiting online business models Next generation software analysis Total released games to end Q4 06 by platform Total games scheduled for release: Q1 07 onwards Platform exclusives 5m+ selling franchises by platform Game release schedules Next gen titles based on 5m+ selling IP by publisher Games based on new IP by platform New IP overview First party publisher games analysis Platform owner content strategies Publisher internal development capability Microsoft global annual software sales value: Xbox & Xbox 360 Microsoft Xbox 360: Installed base (PAL territories; US; Japan) Microsoft Japan annual software sales volume: Xbox & Xbox 360 Nintendo DS global annual software sales volumes Nintendo Wii annual software sales Value 2006-2010 Last generation console global installed base Winners and losers Next generation console global installed base Last generation console market shares Next generation console installed base global market shares Next generation console installed base global market shares World: Last generation global installed base by platform World: Installed base by platform More market research reports? Go to http://www.reportlinker.com |
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