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Ford making tracs for Thailand.


The redesign of the Ford Ranger The Ford Ranger name is used on two distinct and unrelated pickup truck lines by the Ford Motor Company
  • The Ford-designed compact pickup truck (documented here), which is sold in North America, markets in South America like Brazil, Chile, Venezuela and Argentina.
 has stopped and started more times than rush-hour traffic as it moved from an entry-level small pickup to a mid-size entry and back again in the concept phase. Ford insiders insist the 4-Trac concept shown at the Thailand International Motor Expo in Bangkok in late 2005 is the latest--and, they hope, final--take on the vehicle scheduled to hit North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  in 2008. With Thailand's position as both the largest small pickup market in the world and a low-cost producer, Ford sees the Asian nation Noun 1. Asian nation - any one of the nations occupying the Asian continent
Asian country

country, land, state - the territory occupied by a nation; "he returned to the land of his birth"; "he visited several European countries"
 as a center of excellence where it can design, develop, and produce light trucks jointly created by Ford and Mazda cost effectively.

The joint Ford/Mazda AutoAlliance Thailand
For other uses of the name AutoAlliance, see AutoAlliance.
AutoAlliance Thailand (AAT) is the name of a joint venture automobile assembly firm co-owned by Ford Motor Company and Mazda Motor Corporation in Rayong province, Thailand.
 (AAT Alpha-1-antitrypsin (AAT)
A blood component that breaks down infection-fighting enzymes such as elastase.

Mentioned in: Chronic Obstructive Lung Disease
) assembly plant currently builds the Mazda Fighter and Ford Ranger pickups, and ships to 130 markets. (It does not supply vehicles to North America, and the Ranger Ranger

Any of a series of unmanned probes launched from 1961 to 1965 by NASA. The project was NASA's earliest attempt to explore the Moon's surface. Ranger 4 (1962) became the first U.S. spacecraft to hit the Moon, crash-landing on its surface as planned.
 it produces is not the same as the vehicle of the same name sold in North America.) Under the latest plan, Ford's smallest light truck offering will be a common global vehicle that eliminates the need to design and engineer a unique vehicle for North America, will give suppliers larger and more stable volumes, and force the adoption common design and development standards in this segment. In theory, these changes should help reduce costs and give Ford a low-cost manufacturing plant from which to source its entry-level pickups.

[ILLUSTRATION OMITTED]

Yearly capacity at the AAT plant is 155,000 units, though this is expected to rise to 200,000 vehicles once a $500-million investment to upgrade the facility, support new vehicle programs, and expand capacity is complete in 2008. Output would have to rise substantially above this number, however, if Ford was to source the nearly 150,000 Rangers Rapidly deployable airborne light infantry organized and trained to conduct highly complex joint direct action operations in coordination with or in support of other special operations units of all Services.  it currently sells in North America from Thailand. It is unlikely it would make so drastic a change so late in the game, especially when the Chinese market for small pickups continues to grow. However, the prospect of producing Rangers for sale in North America from outside the region is an idea that has grown in importance as Ford struggles to improve its profitability. Sourcing at least some of these vehicles, and parts for those produced elsewhere, from Asia is reportedly high on Ford's list of priorities with this project.

--CAS
COPYRIGHT 2006 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:NOTABLE
Publication:Automotive Design & Production
Geographic Code:9THAI
Date:Feb 1, 2006
Words:386
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