For the first time since November 2000, b2b print advertising pages showed an increase compared to the same period a year age, according to figures supplied by American Business Media (New York).For the first time since November November: see month. 2000, b2b print advertising pages showed an increase compared to the same period a year age, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. figures supplied by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). Ad pages for June 2003 were up 0.9% compared to June 2002, while ad dollars increased 4.9%. Year to date, spending was up 1.2% and pages were down 3.6%. Eight of the 12 categories showed an ad spending increase in June compared to last year, including Automotive (+34.2%), Services/Direct Response (+22.6), Retail (+22.3) and Horticulture/Farming (+15.3). The Travel (-26.6%), Computers (-14.9), Software (-7.0) and Telecom (0.3) categories showed spending declines. Half of the categories showed an ad page increase, led by Horticulture/Farming (+87.9%), and half showed an ad page decline. |
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