For openers.

Applied Innovation. This year's Product of the Year winner and crop of runners-up continue to demonstrate that this really is a remarkable industry in terms of the innovations, the well-planned launches, and the general creativity that is brought to bear as value is brought to the marketplace. Congratulations to all of them--they are all true marketing successes in every instance. And thank you for the continued support of the entrants and of the advertisers in this program. This program has grown every year.

Next year, we are considering expanding it to include another category. The folks at Asoyia LLC (you can read about their new product in this issue on page 46) prompted us to make this decision as their entry took this program in a different direction.

Marketing Services Guide--REMINDER. If you haven't entered your new information into the MSG database or sent it in to us, please do so ASAP. You don't want to miss the opportunity to let the rest of the industry know who your business, media company, association or agency is. Please contact [e-mail], Judy at [e-mail] or me directly and request to be included in the upcoming Guide. Thank you.

Bill Schuermann, Publisher/Editorial Director [e-mail]