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For every occasion: Lisa Lenoir's design success is in the cards.


Lisa Lenoir always knew that there was an artist inside of her, waiting to emerge. And following a romantic breakup breakup

The division of a company into separate parts. The most famous breakup to date was the 1984 division of AT&T (formerly, American Telephone & Telegraph Company). This breakup was intended to increase competition in the communications industry.
 five years ago, she decided to set her free. All she needed was an X-ACTO knife, some colored pencils, and good paper stock.

The result? A custom greeting card business that she calls Elle Squared. "It was therapeutic," offers Lenoir.

By day, 37-year-old Lenoir is travel editor for the Chicago Sun-Times This article is about the Chicago newspaper. For the Canadian newspaper, see Owen Sound Sun Times.
The Chicago Sun-Times is an American daily newspaper published in Chicago.
. Having previously covered fashion for seven years, she easily incorporates stylish touches into her greeting designs. One note card displays a pomegranate-colored corset corset, article of dress designed to support or modify the figure. Greek and Roman women sometimes wrapped broad bands about the body. In the Middle Ages a short, close-fitting, laced outer bodice or waist was worn. By the 16th cent.  with gold closures. The outside reads, "In a pinch?" The inside reads, "Don't worry--I've got your back."

Other creations include unique gift note cards as well as Rosh Hashanah Rosh Hashanah

Jewish New Year. Sometimes called the Day of Judgment, Rosh Hashanah falls on Tishri 1 (in September or October) and ushers in a 10-day period of self-examination and penitence that ends with Yom Kippur.
 and Hanukkah cards (about $50 for 10) with Yiddish sayings inside. Word of mouth nets most of her orders.

"In the news business, you're always scrutinized, both inside [the newsroom] and out," says Lenoir. "What I love about this is nobody can touch this because it's mine. It's quite liberating lib·er·ate  
tr.v. lib·er·at·ed, lib·er·at·ing, lib·er·ates
1. To set free, as from oppression, confinement, or foreign control.

2. Chemistry To release (a gas, for example) from combination.
."

GETTING STARTED

* Take a class. They are affordable and short term. You will learn the mechanics as well as surround yourself with like-minded creative types. Check out places like Chicago's Discovery Center (www.discoverycenter.cc) and Washington, D.C.'s First Class Inc. (www.takeaclass.org).

* Work for fun. You will make valuable contacts and discover if you've really found your niche. For three years, Lenoir spent weekends moonlighting moonlighting Physician income An Americanism, for working at a 2nd job after regular working hrs–ie, 'by moonlight'. See Libby Zion, Medical school debt, 405 Regulations.  at a Chicago art and frame shop.
COPYRIGHT 2004 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Personal Passions
Author:Jenkins, Maureen
Publication:Black Enterprise
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2004
Words:249
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