For a Limited Time -- Disney Offers Families Even Greater Value on Hits in Hi-Def Including Wall-E Prince Caspian Tinker Bell Sleeping Beauty The Nightmare Before Christmas and Many More!

Family Movie-Time Is Back! Blu-ray[TM] Players Top The Gift List This Holiday Season!*

Exciting Disney Blu-ray Promotion Runs From December 26, 2008 Until January 10, 2009

BURBANK, Calif. -- With Blu-ray high-definition players at the top of more Holiday wish lists than any other consumer electronic product* and the top-selling consumer product during the recent "Black Friday" online shopping day**, Walt Disney Studios Home Entertainment today announces an expansive hit-filled money-saving promotion giving the rapidly-growing number of Blu-ray families even greater value on many of the studio's top releases. The one-of-a-kind promotion from Disney allows movie fans, including millions who will have just received holiday gift cards, fantastic extra value on box-office mega hits and family favorites including Wall-E, The Chronicles of Narnia: Prince Caspian, Tinker Bell, Sleeping Beauty, Tim Burton's The Nightmare Before Christmas, National Treasure: Book of Secrets and many more, when they purchase from December 26, 2008 until January 10, 2009.*** The exciting price reduction will be reflected at participating retailers across North America.

Disney Blu-ray's innovative technology is bringing families back together, uniting them from separate activities, to allow interactivity in conjunction with movie-watching. The Disney BD-Live Network is an on-line community that brings viewers from across the country together into the same virtual living room. It joins family and friend in the ultimate interactive entertainment experience, where they don't just watch - they participate! BD-live cutting-edge features include Movie Chat, Movie Mail, Movie Challenge and more. An ongoing promotional campaign directs viewers to www.DisneyBluray.com where they can learn more about the exciting possibilities of these innovative interactive features for the whole family and also explains more about high-definition and the un-paralleled picture and sound offered only by Blu-ray disc.

*Data from Greenfield Online, Inc

** Online shopping statistics from PriceGrabber.com via The Digital Entertainment Group (DEG)

***The Promotion runs from January 2 until January 16, 2009 in Canada

Titles Participating in the Disney Price Reduction Program

Disney Live-Action

* Narnia: Lion, Witch and Wardrobe

* Narnia: Price Caspian 2-Disc and Narnia: Prince Caspian 3-Disc Disneyfile

* National Treasure Collector's Edition

* National Treasure 2: Book Of Secrets

* Pirates 1: Curse of The Black Pearl 

* Pirates 2: Dead Man's Chest

* Pirates 3: At World's End

* Pirates Trilogy

* The Santa Clause 3

* Underdog

* Bridge To Terabithia

* Eight Below

* Enchanted 

* The Game Plan

* Glory Road

* Sky High

* Invincible

* College Road Trip

* High School Musical 2

* High School Musical: Concert

* Camp Rock

Disney Animated

* Cars

* Chicken Little

* Dinosaur

* Meet The Robinsons

* The Nightmare Before Christmas 1-Disc Disneyfile

* Pixar Short Film Collection V.1

* Ratatouille 

* Sleeping Beauty Platinum Edition

* Tinker Bell

* The Wild

* Wall-E 2-Disc and Wall-E 3-Disc Disneyfile

ABOUT BD-LIVE

Disney BD-Live Network

The Disney BD-Live network is a safe, friendly network where guests can interact with their friends through a variety of activities related to their films. Launching with Movie Chat, Movie Challenge, Movie Mail, and Disney Movie Rewards Live!, the Disney BD-Live network thrives on interaction and viral participation. A suite of unique Disney touches (such as viral avatars, trusted, friends, and quality parental controls) makes the Disney BD-Live Network an attractive experience for families to interact online through their films.

Movie Chat

Movie Chat allows trusted friends to communicate with each other while experiencing a movie together. Hosts will also be able to control the playback of their friends Blu-ray player, creating a unique synchronized remote event. Communication can be with your player's remote control or an external connected device, like a cell phone or laptop.

Movie Challenge

Launching with a host of Trivia challenges, Movie Challenge is a collection of multi-player games that Disney fans can play against each other. Challenges can be played between a set of trusted friends, buddies that you've met online, or through a Global Challenge (a constantly running competition) with players from across the United States.

Movie Mail

Movie Mail allows trusted friends to send Video messages to their friends synced up to a specific time in the movie, and played back over the film. Friends will be able to comment on a scene of the film, or send special notes to the ones they love by uploading video or capturing webcam footage through the Disney BD-Live Network.

Disney Movie Rewards Live!

Disney Movie Rewards Live! connects the Disney Movie Rewards experience directly to the film watching/living room experience. Guests will be able to browse a special BD-Live(tm) category in Disney Movie Rewards and redeem their existing reward points for new items exclusive to the Disney BD-Live network, like updated bonus features and new live events. Guests will also be able to earn reward points by completing special activities within the Disney BD-Live network via their internet-connected Blu-ray player.

Walt Disney Studios Home Entertainment, a recognized leader in the home entertainment industry, is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, which includes DVD, Blu-ray Disc([TM]) and electronic distribution. Walt Disney Studios Home Entertainment is a division of The Walt Disney Studios.

These press materials are available in electronic form at www.WDSHEpublicity.com

[c]Disney